Digital Marketing Specialist, Deciphex
More information about location
Preclinical pathology software
Job no longer available
Preclinical pathology software
101-200 employees
Job no longer available
More information about location
101-200 employees
Company mission
To enable users to facilitate digital peer review of non-clinical pathology studies.
Role
Who you are
- A minimum of 2 years of experience in a digital marketing role is essential, with a proven track record of driving growth through varied digital marketing strategies
- While not mandatory, a background in life sciences or a related field would be considered a significant advantage, enabling a deeper understanding of our market and customer needs
- The candidate must be proficient in using HubSpot as a CRM tool and have HubSpot Marketing Software Certification. They should have experience utilising its marketing suite to drive digital marketing initiatives and manage customer relationships effectively
- Strategic Thinking: Ability to formulate and implement effective marketing strategies
- Analytical Skills: Proficiency in utilising data to drive decision-making and marketing optimisation
- Leadership: Willingness to learn how to lead teams and manage paid media initiatives effectively
- Communication: Strong communication skills to effectively collaborate with internal and external stakeholders
- Proven ability to develop, implement, and execute successful public relations campaigns
- You're able to manage SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- You're highly creative and have experience in identifying target audiences and devising digital campaigns that engage and convert
- You can optimize landing pages and user funnels
- You are skilled in experimentation
- You have a solid knowledge of website analytics tools
- You have a working knowledge of Google Ads and social media advertising
- You have strong analytical skills
- You see exciting marketing possibilities in new technologies and emerging trends
- Candidate must hold a valid Passport
- Ability to undertake travel to international training events and conferences and to Customer Site locations as required
What the job involves
- We are on the hunt for a dynamic Digital Marketing Specialist to spearhead our growth initiatives and lead generation efforts
- In this role, you will play a crucial role in enhancing our online presence through content marketing, driving quality traffic to our websites, and owning demand creation across various paid media and CRM channels
- Drive top-of-the-funnel lead generation, manage MQLs, and own lead creation and reporting processes in Hubspot
- Direct and align the team on all paid media activities across online and offline channels, ensuring a consistent influx of high-quality traffic
- Monitor and set benchmarks for Customer Acquisition Cost (CaC), Cost per Acquisition (CPA), and Lifetime Value (LTV) to ensure profitable retention activities and establish KPIs
- Work in tandem with product marketing on paid search and social media advertising campaigns
- Conduct A/B testing and utilise data analytics to formulate and execute high-converting marketing strategies to achieve key metrics
- Stay abreast of B2B pathology industry best practices, focusing on Conversion Rate Optimisation (CRO), CPA, and LTV
- Identify and capitalise on opportunities to scale the business and acquire new customers while addressing market threats and opportunity gaps
- Launch, manage, and enhance referral marketing programs
- Drive lead generation campaigns and conduct follow-ups, while researching to identify potential customers
- Collaborate with product marketing, commercial marketing, and design to ensure cohesive campaign execution
- Monitor and optimise marketing campaigns across all channels to ensure effectiveness and ROI
- Ensure our websites are up to date with accurate information, engaging visuals, and user-friendly navigation
- Manage and grow our social media presence by creating and curating content, scheduling posts, and monitoring engagement and analytics
- This position will require remote collaboration with customers in the United States and Continental Europe, along with Deciphex associates across these territories
- Working Hours: Total 37.5 actual working hours per week, or 7.5 hours per day (not including lunch). You will be entitled to 1 hr unpaid lunch break per day, hence the full working day is 8.5 hours per day or 42.5 hours per week. Core business hours are between 10 am – and 4 pm Irish time
- On occasion, candidates may be requested to work overtime and weekends for special program events
Our take
Pathologists are the core of diagnostics, but face increasing pressure as diagnostic complexity increases and the number of pathologists is in decline. This systemic strain means turnaround times for diagnoses are longer, and the chance of diagnostic error is higher. Deciphex is looking to address this with a regulated non-clinical pathology platform.
Deciphex has institutional and headline support, has collaborated with AstraZeneca and Janssen, and participates in a research program with pharmaceutical company Charles River. Reports suggest the platform has seen impressive uptake in the preclinical sector, so in spite of being relatively young, this specialist niche is in high demand.
This all means Deciphex is in a strong position to keep expanding its suite of tools and platforms. Its 2025 round of funding will support expansion across the US, UK, EU, Canada, and Japan. The company is also looking to enhance its capabilities, strengthen existing partnerships and broaden the type of customer it serves.
Steph
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
Oct 2025
$17.3m
SERIES C
Jan 2025
$32.3m
SERIES C
Total funding: $77.6m
Company benefits
- Cutting Edge Technology Space
- Multi Cultural, Diverse Team
- Autonomy & Trust in Your Role
- A Commitment to Flexible Working Arrangements
- Continued Learning and Development Opportunities
- Social Events
- Competitive Annual Leave
Company HQ
Botanic, Dublin, Ireland
Leadership
Donal O’Shea
(Chief Executive)Has experience founding three companies prior to Deciphex, and has senior management experience in Slidepath, Genetix, Leica Microsystems and Leica Biosystems.
Share this job
View 6 more jobs at Deciphex