Marketing Lead, Ideogram
Generative media tools
Open for applications
Generative media tools
1-20 employees
Open for applications
1-20 employees
Company mission
To help people become more creative through generative AI.
Role
Who you are
- More than 3 years of experience in marketing, ideally as an early marketing hire at an early-stage startup
- Proven success in driving growth through innovative marketing strategies
- Strong understanding of SEO, email marketing, digital marketing, and content creation
- Experience managing contractors or freelancers to execute marketing plans
- Proficiency with analytics platforms and marketing automation tools
- Excellent communication and leadership skills with a proactive approach to marketing ownership
- Experience engaging with influencers and leveraging partnerships to grow brand visibility
- Ability to thrive in a fast-moving environment where creativity and data-driven decisions go hand in hand
What the job involves
- As the Marketing Lead, you’ll play a critical role in shaping our growth strategy and marketing roadmap
- You will ensure that marketing efforts align with business goals to drive company growth
- Your focus will be on developing and executing strategies across growth, product, and social media marketing
- You’ll work closely with the founders and cross-functional teams to scale our product and brand
- Additionally, you’ll manage external contractors to implement marketing initiatives efficiently
- You’ll have the resources to drive growth, including budget for experimentation and the potential to expand your marketing team as we scale
- Growth Marketing: Develop and implement strategies to drive user acquisition, activation, retention, and revenue growth
- SEO & Content Strategy: Optimize organic traffic through effective SEO practices and compelling content
- Email Marketing: Build and manage email marketing campaigns to engage and nurture leads, improve retention, and drive conversions
- Product Marketing: Partner with product teams to craft go-to-market strategies, positioning, messaging, and product launches
- Social Media & Influencer Engagement: Oversee social media channels to build brand awareness, engage with the community, and manage partnerships with influencers to amplify our reach and visibility
- Contractor Management: Work with contractors or freelancers to execute the marketing plan efficiently and cost-effectively
- Data-Driven Optimization: Use analytics to track and optimize marketing campaigns, refining strategies based on performance insights
- Cross-Functional Collaboration: Collaborate closely with sales, product, and customer success teams to ensure marketing efforts align with broader business goals
- Experimentation & Scaling: Test new marketing channels and growth initiatives, with a budget for experimentation, to scale the business
Our take
With text-to-image software well and truly in the public conscience, Ideogram has launched a platform to support creativity, while capitalising on the popularity of AI image creation services.
Its generative AI platform requires a prompt and rendering style - think anime, fantasy, or cinematic - from which it creates a high quality image for the user. As with other platforms of its type, the images tend to be flawed but interesting, and it appears that almost anything can be created.
Of course, there is a downside to launching into a market that is under such a strong spotlight, especially as many artists raise concerns over their work being used to train image creation AI without their consent. For its part, Ideogram claims to operate with a "high standard for trust and safety", utilizing a $22.3 million CAD funding round to grow its team and footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Feb 2024
$80m
SERIES A
Aug 2023
$16.5m
SEED
Total funding: $96.5m
Company HQ
St. Lawrence, Toronto, ON
Articles
Leadership
Mohammad Norouzi
(Co-founder & CEO)Was a Senior Staff Research Scientist at Google for 7 years.
William Chan
(Co-founder & CTO)Spent 7 years at Google, ultimately as a Google Brain Staff Research Scientist.
Chitwan Saharia
(Co-founder)Spent 3 years at Google, ultimately as a Senior Research Scientist. Prior to this, was a Research Assistant at the Montreal Institute for Learning Algorithms.
Jonathan Ho
(Co-founder)Previously a Research Scientist for Google and for OpenAI.
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