Director of Growth & Acquisition Marketing, Minted
$176.5-231.7k
+ Annual performance bonus and stock options
Design marketplace connecting people with artists
Open for applications
Design marketplace connecting people with artists
501-1000 employees
Open for applications
$176.5-231.7k
+ Annual performance bonus and stock options
501-1000 employees
Company mission
To uncover the world’s best creative talent.
Role
Who you are
- At the forefront of marketing trends, AI search, and emerging media opportunities
- You are eager to find new ways to grow the business and have your finger on the pulse of the marketing landscape and eCommerce industry
- A strategic, consumer-centric thinker
- A superb strategist who has proven the ability to identify opportunities and a sound strategic path to achieve them
- Results-oriented. You dig into the details and focus on what truly matters
- Most comfortable in work environments that are data-driven, outcome-oriented, and merit-based, and are highly motivated by goal accomplishment
- An outstanding communicator. You can distill vast sets of data into key themes or learnings, and succinctly and convincingly communicate these to stakeholders in a way relevant to each stakeholder
- Receptive to change. You are flexible, adaptable, innovative, and open in response to competitive pressure and market change
- Strong cross-functional and team leader, fun to work with and for, effective in influencing and coaching others, and collaborating with them to create phenomenal results
- 10+ years of world-class expertise in performance marketing (including search, display, paid social, and affiliate) and media planning
- An understanding of the TV & streaming media landscape
- Deep understanding of the search landscape (SEM, SEO, GEO)
- Experience with running other acquisition channels like Affiliates, Programmatic Display, Paid social, etc
- An extremely high analytical capability complemented by a strong brand sensibility
- Strong track record of building, managing, and mentoring high-performance teams
- You have a high bar for talent and will continuously raise the bar at Minted
- Bachelor’s degree required, MBA preferred
What the job involves
- Minted is seeking an experienced and dynamic marketer to accelerate the significant impact performance marketing has on the growth trajectory of the business
- You will be responsible for developing innovative approaches to acquire new customers across all of Minted’s categories
- This is a unique opportunity for a strategic, analytical marketer to build on Minted’s strong marketing foundation and introduce new ideas that take Minted to the next level
- This role reports to Minted’s VP of Marketing
- You'll own all aspects of performance marketing: develop strategies and plans to drive near-term new customer acquisition and build a foundation for healthy growth into the next decade
- Identify and drive new game-changing marketing opportunities to further scale the business and improve efficiencies
- Develop new and comprehensive approaches to measure the effectiveness of all marketing initiatives, in partnership with Minted’s Analytics team
- Manage and drive continuous improvement of day-to-day performance management and reporting
- Lead a team and manage multiple agency relationships; hire, manage, and develop best-in-class marketers
- Create broad visibility into marketing learnings and impact; develop organization-wide understanding of and enthusiasm for the strategic impact your team delivers to the business
- Work cross-functionally with category general managers, product, engineering, creative, and analytics to unlock new growth opportunities
Our take
Minted is a design marketplace, sourcing creative content from a global community of artists, using technology and crowdsourcing to give consumers access to independent creatives unavailable through traditional retailers.
With the success of sites like Etsy enabling consumers to buy direct from artisans, Minted sets itself apart by holding monthly art and design challenges which are open for both submission and voting. The ‘crowd’ curates Minted’s product selection by rating products, and Minted utilizes analytics to evaluate votes. The winning designs go into production which is taken care of by Minted's fulfillment house and the designers receive a 6%-10% cut of the sales.
Its unique ‘design by upvoting’ business model has led to almost $300m in funding, with backing from Benchmark Capital and IDG Ventures. As contests draw in more designers, the company is looking to expand beyond Minted.com and into physical retail, finding new ways to use the designs and creating fresh income streams for themselves and their artists.
Steph
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Dec 2018
$208m
SERIES E
Oct 2014
$38m
SERIES D
Total funding: $297.1m
Company benefits
- Work from home opportunities
Company HQ
Financial District, San Francisco, CA
Leadership
Mariam Naficy
(Executive Chairman & Co-Founder)Previously served as the company's Co-CEO. Previously Member of the Board Of Directors at Medium, Yelp, Polyvore. Founder & co-CEO at Eve.com for 2 years and Vice-President and General Manager at The Body Shop for 3 years.
Melissa Kim
(CEO & Co-Founder)Previously Associate at The Boston Consulting Group for 2 years and Manager - Corporate Strategy at eBay also for 2 years.
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