B2B Marketing Manager, HealthHero
More information about location
2+ days a week in office
Digital-first end-to-end healthcare provider
Open for applications
Digital-first end-to-end healthcare provider
201-500 employees
Open for applications
More information about location
2+ days a week in office
201-500 employees
Company mission
To simplify healthcare, improving lives.
Role
Who you are
- Extensive experience in B2B marketing, ideally in healthcare, insurance, fintech or other regulated sectors
- Strong experience using HubSpot (or a similar marketing automation/CRM system) to manage campaigns, workflows and reporting
- Proven track record of developing and delivering multi-channel campaigns that drive measurable commercial outcomes
- Experience creating marketing assets and web content, with an eye for detail and brand consistency
- Skilled in stakeholder management, able to work cross-functionally with commercial and product teams
- Comfortable balancing strategic thinking with hands-on execution
- Analytical and data-driven, with experience reporting on campaign performance and ROI
- Excellent written and verbal communication skills
- Adaptable and proactive, with the ability to manage multiple projects in a fast-paced environment
What the job involves
- Reporting to the Head of Marketing, this role is ideal for someone who is confident managing campaigns end-to-end (ideation to delivery and reporting), enjoys working cross-functionally, and has experience scaling B2B marketing activity in a high-growth environment
- As the B2B Marketing Manager, you will play a key role in driving HealthHero’s B2B growth
- You will be responsible for building and launching scalable campaigns, supporting the new business funnel, and ensuring clients and prospects are engaged through sharp, effective marketing
- Working closely with the Head of Marketing, Sales, Business Development and Account Management, you will make sure campaigns are aligned, consistent and commercially focused
- This is a hands-on role where you’ll be expected to create and optimise content, manage our HubSpot marketing automation, and deliver in-life campaigns that support both acquisition and retention
- Plan, build and deliver scalable B2B marketing campaigns that drive lead generation, pipeline growth and client engagement
- Plan, build and deliver scalable B2B marketing campaigns that drive measurable commercial outcomes (pipeline contribution, lead quality and account engagement
- Manage and optimise HealthHero’s HubSpot marketing platform, including workflows, email campaigns, landing pages and reporting dashboards
- Develop and maintain client-facing engagement materials, including pitch decks, brochures, case studies and in-life communications
- Support new product and service launches with go-to-market campaigns and client-facing materials
- Collaborate with Sales, Business Development and Account Management teams to ensure campaigns and content are aligned and commercially impactful
- Create and update website pages and digital content to support campaigns, ensuring on-brand messaging and SEO optimisation
- Plan and execute webinars, client events and thought leadership initiatives to drive awareness and engagement
- Design and scale repeatable marketing processes (campaign frameworks, reporting dashboards, best-practice playbooks) to ensure efficiency and consistency across markets and propositions
- Monitor and report on campaign performance, providing insights and recommendations for optimisation
- Work with external agencies and partners where required to deliver campaigns at pace
- Support the Head of Marketing in developing scalable marketing processes and ensuring consistent brand application across all channels
Application process
- Please submit your application and cover letter by Friday 26th September 2025 (17:00)
Salary benchmarks
Our take
HealthHero is a UK-based provider of virtual healthcare services. The company provides users with remote access to vetted healthcare professionals from various areas of expertise, from GPs to mental health professionals and musculoskeletal practitioners.
It employs a B2B2C model in which the company works with businesses and insurers and the end beneficiaries of its service are patients, insurance policyholders, and employees. HealthHero is currently providing over 3M consultations per year, which is much more than any of its European competitors.
The company has been prioritising its international expansion, and now serves across 4 countries (UK, Ireland, Germany and France). To do this, is acquired several companies over the past few years. With this rapid expansion, the company is sure to continue on its upward trajectory of success for years to come.
Steph
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2021
$81.7m
SERIES B
Dec 2020
$46.7m
SERIES A
Total funding: $210m
Company benefits
- Your birthday off: Take the day off to celebrate without using up your holiday allowance
- Free HealthHero services: Access all of HealthHero mind and body health services, including GP appointments
- Fitness & fun: We offer a Cycle to work scheme plus a packed calendar of social events
- Free breakfast & snacks: Breakfast is included. So are healthy snacks to help you focus
- Health cash plans: Get money back for routine healthcare, like optical, dental and more
- Hybrid working: Remote, hybrid and flexible roles are available. Find the right fit for you
Company HQ
Marylebone, London, UK
Leadership
Ranjan Singh
(Co-Founder & CEO)Previously co-founder & CEO at isango for 7 years, Board Member/Non-exec at Budgetplaces for 3 years, Operating Partner - Digital at Penta Investments for 4 years, Executive Chairman at NeoHealth for 1 year, Alliance Partner at Mayfair Equity Partners for 5 years and Investor and Adviser at Mediately for 3 years.
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