Senior Marketing Manager, Guideline
Content & Social
$144.5-180k
Salary range varies depending on geographical location. Plus equity in the form of Incentive Stock Options
Retirement plans for small business
Open for applications
Retirement plans for small business
201-500 employees
Open for applications
$144.5-180k
Salary range varies depending on geographical location. Plus equity in the form of Incentive Stock Options
201-500 employees
Company mission
To help everyone arrive at a secure retirement.
Role
Who you are
- You must be able to welcome and synthesize diverse feedback, while confidently pushing back when needing to uphold brand integrity, priorities, and business objectives
- As an experienced creator, you have expertise in multiple media: blog posts, ebooks, reports, social content, video, and webinars
- Obsessed with quality, you’ll ensure every piece meets a high editorial bar by coaching contractors and fellow contributors
- You’ll also bring a strong analytical mindset to this role, leveraging tools like Google Analytics, SEMRush, SproutSocial, and Amplitude to track the performance of content and social campaigns
- 8+ years of professional experience in a content, social media, or related role, with a track record of delivering strategies that drive engagement and growth
- A priority given to candidates with experience in fintech, HR tech, or payroll spaces
- A results-oriented approach to aligning content efforts with broader company goals and objectives
- Experience with video strategy, production, and more — to help us leverage that medium
- Exceptional writing and editing abilities, with expertise in crafting content that resonates across formats and channels
- Hands-on experience managing social platforms, analyzing performance, and optimizing strategies to build engagement and brand presence
- Strong understanding of SEO principles, including keyword research and content optimization, to enhance discoverability
- Proficiency with tools like Google Analytics, Amplitude, and social platform insights to measure success and inform decisions
What the job involves
- We’re seeking a creative and data-driven storyteller to join our team as Senior Manager, Content and Social. As a full end-to-end program owner, you’ll help develop and execute a bold content strategy that elevates our brand, reaches new audiences, and drives growth
- You’ll set editorial guidelines, build our editorial calendar based on company initiatives and growth goals, and oversee the full content creation process end-to-end
- In this highly collaborative role, you’ll work closely with marketing, product, engineering, and sales teams to develop engaging, data-informed content that delivers value to our key audiences
- You’ll set KPIs, monitor key growth and engagement metrics, and report regularly on how content initiatives are driving results
- Shape and execute strategy: Design and lead a forward-thinking content and social strategy that elevates our brand, reaches key audiences, and drives measurable growth. Develop editorial guidelines and an aligned content calendar that reflects company initiatives, growth goals, and market opportunities
- Manage high-velocity production: Oversee a team of contractors to create a high-volume of quality content — including copywriters, designers, and videographers. Oversee the creation of a variety of content types—blogs, ebooks, reports, videos, social posts, and webinars—delivering value at every touchpoint
- Effectively collaborate and manage stakeholders: Act as the primary liaison between Marketing and other departments, especially Product and Engineering, to ensure messaging alignment and support for key initiatives. Incorporate and balance feedback from multiple stakeholders, maintaining a constructive dialogue to drive consensus
- Manage optimization of our web and social platforms: Oversee day-to-day management of our blog and social media accounts — ensuring consistent messaging, high engagement, and alignment with brand goals
- Foster executive thought leadership: Collaborate with company leaders to craft insightful content that connects our mission and values to market trends and industry impact
- Partner with legal and compliance: Ensure all content is accurate, compliant, and upholds regulatory standards
- Report on performance: Use tools like Google Analytics, Amplitude, and social platform (LinkedIn, Meta, X) insights to measure performance, track key growth and engagement metrics, and inform strategy
- Optimize for search and discoverability: Drive SEO strategy, ensuring content is optimized to boost visibility and attract high-quality traffic
- Stay ahead of the curve: Keep tabs on industry trends, competitor strategies, and new tools to ensure our content remains innovative and impactful
Our take
When businesses offer a 401(K) plan, a message is sent to employees and potential employees that their future is valued by their employer. However, small businesses are often left behind, being charged extortionate fees or ignored by 401(K) providers altogether, leaving many American families with no retirement savings and the potential of retiring into poverty.
Guideline spotted this oversight as an opportunity to jump in and offer small businesses an affordable 401(K). It generates income by charging each business a flat monthly fee per participant.
The company now manages retirement plans for hundreds of thousands of people in over 40,000 companies and has accumulated over $8 billion in assets under management. Benefits providers Intuit, Gusto, and Square all use Guideline as their 401(K) partners.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Employee endorsements
Nice people
"The people at Guideline are really nice, friendly, and helpful. We get to know other members a little better outside of work, and there is an effort..."
Funding (last 2 of 6 rounds)
Jun 2021
$200m
SERIES E
Jul 2020
$80m
SERIES D
Total funding: $339m
Company benefits
- Comprehensive medical, dental and vision plans—100% for employees, 70% for dependents
- Generous 401(k) match
- Paid time off + unlimited vacation days
- Paid parental leave
- Mental health coaching and therapy
- Learning and development stipend
- Cash referral bonus
- Commuter benefits
Company HQ
Downtown, Burlingame, CA
Articles
Leadership
Kevin Busque
(CEO)Majored in Computer Information Science at Fitchburg State University. Started out as an Advisory Unix Systems Administrator at IBM and then founded LinkedUp.net, an Open Source consulting company, in 1996. Acted as Chief Information Security Officer at the Institute for Health Metrics and was Director of IT at Humedica. Co-founded TaskRabbit in 2008, acting as its VP of Technology until 2015.
Mike Nelson
(CTO)Majored in Mechanical Engineering at the University of Southern Maine. Was Mobile Developer and CTO at TechStars-backed Accelgolf from 2007 to 2010. Joined SkillSlate as Rails Engineer and CTO, before being hired by TaskRabbit as Staff Engineer in 2012.
Jeremy Caballero
(Co-Founder & CPO)Started out as a Junior Programmer at Mail Boxes Etc. Worked as a Photographer and Videographer from 2007 to 2011, and then as a Freelance Digital Designer. Was Lead Designer at lifestyle adventure brand Targa Trophy before joining TargetSafety's UX team. Was made Lead Product Designer at TaskRabbit in 2012.
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