Director of Brand Marketing, Bilt Rewards
$130-165k
+ Equity + Annual performance bonus
Loyalty program for property renters
Open for applications
Loyalty program for property renters
101-200 employees
Open for applications
$130-165k
+ Equity + Annual performance bonus
101-200 employees
Company mission
To give young people a way to earn rewards on their rent payments, and to help them on the path toward homeownership
Role
Who you are
- A Bachelor’s degree is required
- You have 5-7+ years of experience in marketing strategy, preferably with hands-on experience building and growing B2B brands
- A strong understanding of brand strategy and creative campaigns
- You have an ownership mentality with a bias for action & thrive in a fast-paced environment
- You’re a collaborator and strong cross-functional team player with a proven track record of gaining alignment and influence quickly with a diverse group of stakeholders. You can navigate conversations between brand marketers and omnichannel leadership
- Excellent organizational and project management skills
What the job involves
- Reporting to the Chief Marketing Officer, the Director of Brand Marketing will be responsible for developing our B2B brand marketing strategy to drive awareness and affinity
- This role will focus specifically on our key business audiences, including property managers/owners and merchants in our Bilt Neighborhood Rewards program
- You will be responsible for developing new strategies for engaging these audiences, including partnerships, events, content, brand campaigns, and more in order to build an awareness of Bilt as a resident loyalty program and a neighborhood loyalty program
- You’ll work cross functionally across our marketing team, engineering team, product team, data, and more to bring these strategies to life
- As the primary owner of our B2B brand marketing strategy, you’ll also build relationships with key existing partners across our merchants & property owners, as well as seek out new partnerships to drive ongoing brand awareness of Bilt in our key categories
- Own our B2B brand strategy to build awareness for Bilt (for merchants as a neighborhood loyalty program and for properties as a resident loyalty program)
- Leverage our events, content, and operations teams to develop and execute on campaigns to further Bilt’s narrative
- Develop tools for tracking the success of our brand initiatives, and lead efforts to iterate once we figure out what works
- Determine how to best engage our partners including branded swag, events, incentive programs, and more
- Be a critical player in creating impactful brand moments surrounding Rent Day for our partners
- Work with our growth marketing team to develop an efficient ads strategy targeting our partners and prospective partners
- Work closely with content & influencer teams when necessary to create B2B focused content
Our take
Millions of Americans participate in credit card programs that enable them to earn points from everyday spending. Bilt is a loyalty program that enables renters to earn points from what is typically their largest monthly outgoing: rent.
Landlords have long been unwilling to accept payment by credit card due to the high fees involved, an issue Bilt is tackling head-on. Within a few months of launching in mid-2021, Bilt was serving more than 2 million rental units. Whilst focusing on rent payments in the beginning, Bilt hopes to morph into an end-to-end service for renters looking to buy a home, which could eventually involve becoming a mortgage provider.
Bilt is targeting a lucrative market of 109 million renters in the US alone, with 4 million rental units using its platform. The company has secured impressive funding of more than $200 million led by General Catalyst Partners, which it is using to expand its Rewards Alliance programme - a partnership of multifamily, single family and student housing operators - alongside the local merchant focused Neighborhood Rewards program.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2024
$150m
LATE VC
Jan 2024
$200m
LATE VC
Total funding: $563.3m
Company benefits
- Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
- Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one
- 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there
- Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive
- UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for yourself as often as you need it
- Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt
- Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week
Company HQ
NoHo, New York, NY
Articles
Leadership
Ankur Jain
(CEO)Serial entrepreneur and current Founder & CEO of Kairos, a venture studio. Also founded Humin which they sold to Tinder in 2016, and Bilt (as part of Kairos).
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