Influencer Marketing Director, Nothing
5 days a week in office
Consumer technology company
Open for applications
Consumer technology company
1001+ employees
Open for applications
5 days a week in office
1001+ employees
Company mission
To remove barriers between people and technology.
Role
Who you are
- We are seeking an experienced Influencer Marketing Director with a proven ability to operationalize large-scale, ROI-driven influencer programs
- Significant experience in influencer and culture marketing, with a track record of scaling programs for measurable ROI, ideally within the tech or consumer electronics industry
- Strong expertise in data analysis and marketing analytics, with an ability to translate insights into actionable strategies
- Deep knowledge of pop culture, internet culture, and social media trends, with a strategic mindset for influencing audience behaviour
- Excellent communication, negotiation, and relationship-building skills, particularly within the influencer and cultural sectors
- Proven ability to manage and develop a high-performing team, with a focus on driving business outcomes
- Results-driven, with a clear focus on achieving KPIs and revenue growth
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred
What the job involves
- This role is for a strategic leader who is passionate about the intersection of technology, culture, and influencer marketing
- As Influencer Marketing Director, you’ll be responsible for designing and executing high-impact marketing initiatives that leverage influencers and cultural trends to elevate our brand
- You will lead a team focused on achieving measurable outcomes in brand awareness, engagement, and revenue growth
- Develop and implement scalable, ROI-focused influencer marketing strategy to drive measurable business results across multiple regions
- Strategically identify and engage with high-impact influencers, artists, and brands that align with our brand and target audience
- Design and execute influencer-led campaigns that generate engagement, increase brand affinity, and support conversions
- Set up and manage a strategic seeding program to get products into the hands of high-impact influencers, cultural leaders, and trendsetters, ensuring maximum visibility and organic engagement
- Track and analyse program performance through key metrics like ROI, EMV, and customer acquisition cost, continuously optimising to maximise ROI and impact
- Act as a brand ambassador in cultural spaces, building relationships with key figures and communities to elevate the brand's presence and relevance
- Serve as a central strategic resource for regional teams, providing guidance, best practices, and resources to ensure consistent and effective execution of influencer and culture marketing initiatives worldwide
- Lead, develop, and inspire a global culture marketing team, setting clear KPIs and fostering a high-performance culture focused on innovation, collaboration, and accountability
Salary benchmarks
Our take
Nothing wants to inspire people to believe in the positive potential of technology again. It aims to do this through its consumer technology platform, seeking to bring artistry, passion and trust back into the sector.
The company was co-founded by Carl Pei, who previously co-founded OnePlus, a mobile tech company that operates in more than 30 countries worldwide. Since its 2021 Series A with the backing of Alphabets' VC arm, Nothing has launched a series of products including the Nothing Phone (1), a mid-range but aesthetically exciting android-powered device, along with earphones and, interestingly, a craft beer.
Nothing has successfully delivered a flagship product that has held its own in a fiercely competitive market populated with the likes of Apple, Samsung, and Google, along with mid-range rivals Honor and OnePlus. The company launched a follow-up device called Nothing Ear in 2024, a wireless headphone with Chat GPT integrations. If this is as well received as its predecessor then Nothing could grow into a household name.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
113% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2023
$96m
SERIES C
Jun 2022
$200m
LATE VC
Total funding: $438m
Company benefits
- Flexible working
- Wellbeing
- Social
- Private Medical Cover - £0 excess
- Private Dental Cover
- Professional Development Budget
- Personal Hobby Budget
- Gym & Wellness Benefit
- Product Discounts
- Free Breakfast Every Day
- Free Lunches On Thursdays
- Music Streaming Subscription
Company values
- Be the Change
- Pride in product
- Thrive on diversity
- Survive
Company HQ
Holborn, London, UK
Articles
Leadership
Carl Pei
(Co-Founder & CEO)Previously the co-founder of OnePlus, the Chinese consumer electronics manufacturer, before co-founding Nothing in 2020.
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