Product Marketing Manager, Klaviyo
Marketing Automation
$96-144k
3+ days a week in office
The only CRM built for B2C.
Posted today
The only CRM built for B2C.
1001+ employees
Posted today
$96-144k
3+ days a week in office
1001+ employees
Company mission
Klaviyo is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster.
Role
Who you are
- If you thrive in a fast-paced, dynamic environment, love both the art and science of storytelling, and want to not only do the best work of your career, but also inspire others to do the best work of their careers, this place is for you!
- 2+ years of experience in product marketing or a related role, with the ability to hit the ground running
- Deep passion for marketing technology and eCommerce, with a strong appreciation for how Klaviyo empowers brands to own their data and drive growth
- Strategic and adaptable mindset, capable of prioritizing effectively in a fast-paced, dynamic environment
- Compelling storyteller with outstanding communication skills, able to inspire both internal and external audiences
- Collaborative team player who thrives in cross-functional environments, working seamlessly with marketing, product, sales, and customer success teams
- Curious and resourceful problem solver who challenges the status quo and seeks continuous improvement
- Results-driven and detail-oriented, balancing multiple projects with a high standard of quality and execution
What the job involves
- We’re looking for a Product Marketing Manager to join our Platform Product Marketing team
- The product marketing team plays a strategic role in the intersection between the market and our products, ensuring we achieve product-market-fit while driving product adoption and revenue growth
- In this role, you’ll be responsible for Klaviyo’s marketing automation products
- You’ll be the go-to-market partner for our Klaviyo product team, understanding market opportunities, competitive landscape, and influencing product roadmap
- You will lead global product launches, collaborating with cross-functional stakeholders to execute comprehensive go-to-market strategies that drive market expansion and accelerate revenue
- You’ll have the backing of Klaviyo and its great brand and customer base, but also be responsible for figuring out product-market fit for these new products and establishing initial traction and revenue
- Researching the market landscape of product areas we’re exploring – including TAM/SAM, competitors, packaging & pricing, and much more
- Partnering with the Product team as the voice of our customers, GTM teams, and the market to help shape MVPs and product roadmaps
- Launching new, innovative products and features into market that cut through the noisy landscape
- Crafting differentiated positioning and messaging to test and establish for new products
- Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more to get new products off the ground
- Architecting a scalable GTM plan, partnering with integrated marketing and PR team to create marketing programs throughout the funnel and driving meaningful product awareness, adoption, and revenue growth
- Performs other related duties as assigned
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Participation in Klaviyo ESPP
- Personal lifestyle allowance
- Flexible holiday scheme
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Leadership
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
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Diversity, Equity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2024 over 75% of Klaviyos participated in a Klaviyo Resource Group
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