Growth/Performance Marketing Manager, Eye Security
Subscription-based cybersecurity & insurtech
Job no longer available
Subscription-based cybersecurity & insurtech
101-200 employees
Job no longer available
101-200 employees
Company mission
To cyber-protect every organisation in Europe.
Role
Who you are
- Proven hands-on experience in performance/growth/digital marketing with a track record of success in a fast-paced B2B environment
- Deep expertise in using paid media channels such as paid search and social media (particularly LinkedIn Ads) to drive high-quality leads and pipeline growth
- Excellent written communication skills in German to optimise ad copy to drive greater conversions are essential
- The ability to manage end-to-end campaign execution across email, paid media (social, search & display), organic search & social, delivering tangible results in terms of pipeline and revenue growth
- Strong analytical skills and a data-driven approach to marketing, with a passion for testing and optimising campaigns to improve conversion rates (CVR) and cost per acquisition (CPA) metrics
- A growth mindset with a willingness to take initiative, embrace challenges, and continuously learn and adapt in a rapidly evolving industry
What the job involves
- Collaborating with the Demand Gen Director to develop and execute growth marketing and ABM campaigns across various digital channels including SEM, Email, Social, and Paid Media
- Launching and optimising paid media initiatives to acquire new leads and generate pipeline at a sustainable CPA
- Managing paid search campaigns across Google Ads and Microsoft Search to maximise ROAS
- Managing our demand gen campaigns across LinkedIn ads, Meta and Capterra
- Working closely with regional marketers and the Head of Partner Marketing to support campaign execution and alignment with overall business objectives
- Partnering with sales to understand our ICP and running highly targeted ABM campaigns that drive engagement and conversion
- Work with Hubspot to launch high-converting email campaigns, manage audience segmentation, and conduct campaign analysis for continuous optimisation
- Leading efforts in implementing conversion rate optimisation (CRO) strategies across our website hosted on HubSpot and landing pages hosted on Wordpress
Our take
Eye Security was founded by a trio of Dutch Security Services and Intelligence experts, who wanted to combine round-the-clock cyber security with built-in cyber insurance in one platform. Small businesses are the top priority for the company, as these organizations lose billions in damages related to cyber attacks every year.
With hundreds of customers across a wide array of industries, Eye Security’s proposition is a subscription model, making it more manageable for small businesses. Beyond its flagship cyber security and insurtech solution, the company also offers more tailored packages and industry-specific solutions, further widening its appeal.
It is this suitability for many industries that makes Eye Security stand out, and it has attracted substantial investment from the likes of JP Morgan. Interestingly, this will be used to consolidate its presence in European markets, rather than expanding into the likes of North America - where it would likely meet fierce competition from native companies.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Mar 2024
$39m
SERIES B
Nov 2022
$20.1m
SERIES A
Total funding: $64.4m
Company benefits
- Become part of one of the fastest growing cybersecurity scale-ups in Europe - as the company is growing, further career development is very likely
- Bonus scheme
- Flexible working hours and working rhythm remote, hybrid or in the office
- Car allowance
- MacBook or Windows Laptop and iPhone
- Our Belgium office is located in Oostkamp, our headquarter is in Den Haag and we have a hybrid way of working
- We love to have fun! We have events every month, quarterly and going on work-cation once a year
Company HQ
Nieuw Binckhorst, The Hague, Netherlands
Leadership
Job Kuijpers
(CEO)Previously Director at the National Communications Security Agency, and Policy Advisor at the Ministerie van Buitenlandse Zaken. Was also an Intern at the United Nations.
Pieter Kerkhofs
(CTO)Previously a Cyber Security Specialist at the Ministerie van Defensie, and Tech Freelancer at Web-Guard.nl. Also worked in Cyber Risk Services at Deloitte, and in the IT department for Nederlandse Spoorwegen.
Vincent van de Ven
(COO)Previously a Cyber Security Manager at the Ministry of the Interior and Kingdom Relations, and before that for the Ministry of Defence. Was also Managing Director at agency.com and a Product Manager at Unilever.
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