Content Lead, Flo
£70-85k
Looker
Figma
JIRA
Contentful
Miro
Senior and Expert level
London
2 days a week in office
Period tracker app
Be an early applicant
Period tracker app
501-1000 employees
B2CPersonal healthArtificial IntelligenceEducationSaaSFemtech
Be an early applicant
£70-85k
Looker
Figma
JIRA
Contentful
Miro
Senior and Expert level
London
2 days a week in office
501-1000 employees
B2CPersonal healthArtificial IntelligenceEducationSaaSFemtech
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- A CV that includes at least one previous content leadership role - be that at a project level, or something more senior. You know how to inspire and motivate a team of content creators to produce their best work, quickly in an often high-pressured environment. The team you’ll be leading is a talent-rich, ambitious bunch - you’ll need to know how to harness that ambition to the business’s best effect, and grow people into roles that will satisfy them and help us retain that talent
- You also understand that great ideas and a talent-rich team are only half the battle; you also know it takes a lot of skilful planning and artful diplomacy to get those great ideas built, scaled and released, and you know how to do just that
- A working knowledge of how content creation sits in the context of a wider working business. You should be comfortable and competent at pitching content ideas that align with, and deliver on, the company’s objectives, be able to explain how your ideas will deliver, and be ready and willing to pivot on a dime should the business need you to
- An ability to lead and drive creative projects that involve a lot of different disciplines, from visual designers to content designers to product designers — taking into account everyone’s perspectives and contributions, formulating a path forward, and communicating that path to senior stakeholders
- An ability to confidently organise, lead, and facilitate sessions and presentations related to all aspects of content planning, ideation, and production
- A portfolio of highly-engaging multi-format content (written, audio, video, infographic), including short-form / social media content that has virality written all over it. You’re also highly experienced at delivering written health content that oozes medical credibility while maintaining its must-click status. You know where to go to source the best medical info and can turn medical jargon into easy-to-understand copy in a heartbeat
- A contacts book filled with the best freelance video script writers, and future senior content editors. You know that a great Lead is only as great as the team they Lead and you know how to build one
- A data-driven mindset that knows how to turn content analytics into content ideas, with the know-how to dispassionately review the performance of what you create – as well as plan improvements
- A passion for leading and contributing to active, enthusiastic ideation sessions, as well as being skilled at training up teams to deliver them
- You should be confident in managing complex content projects end-to-end, and mentoring others to do the same. You should be comfortable keeping tabs on a variety of projects at once and keeping calm when there’s a lot going on
- A growth mindset. We need people willing to give and receive constructive feedback – and act on it. You should be open to spotting gaps in your knowledge and skills and be excited to close them, with support
- Proactivity. You should be eager to deputise for your manager - the Director of Content and Creative - when needed. You’ll also be expected to spot opportunities for content or process improvements, pitching them with clear rationale, and helping to get them up and running
- You have a strong understanding of the difference between app content and other mediums (e.g. web, print etc)
- You’ve worked with health content before and thrive on the challenge of making sometimes complex, but vital, health information accessible and engaging
- Nice to have:
- Having worked on content in a product company, especially an app
- Experience working in a company that uses Agile methodology
- Having worked in a start-up environment
- Experience using Looker, Jira, Figma, Miro, and/or Contentful
What the job involves
- Flo is looking for a Content Lead for our in-app content team, brimming with innovative content ideas plus the passion and skill needed to lead a team towards a vision
- You’ll be working in a fast-paced, highly collaborative team of content, product, visual, medical and analytical pros tasked with driving repeat engagement with our app, so an ability to listen and learn as well as lead and inspire, is a must
- Expert at knowing what people want when they come to Flo, and then driving your team to deliver it, is what we’re after
- Whether you already work in content for a product-led company or app, or you’re keen to transfer your content leadership skills to something new, this role provides an exciting opportunity for you to influence how the world’s couples get more in sync
- Leading a team of content creators in concepting, delivering and scaling content for our couples audience
- The metrics of that content - our business sets ambitious goals and your job is to ensure your team’s content delivers on them
- Ensuring your team creates release-ready content that passes our editorial, medical, and legal checks and delivers on our users’ needs
- Checking the performance/business impact of the content you create and suggesting and planning improvements
- Presenting your work and learnings to the wider / other teams
- Running ideation sessions and workshops, where appropriate, to knowledge/skill share with other content creators
- Developing a first-class roster of freelance content creators who are excellent at what they do and really ‘get’ Flo's mission
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and that it can even offer valuable insights postpartum. The app is the number 1 period tracker in the UK and US and the most downloaded female health app worldwide, with over 70 million monthly users. And in the wake of the 2022 Supreme Court's decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details being tied to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo have managed to largely overcome this and secure significant investment in recent funding rounds. This will allow the company to focus on implementing proactive care solutions in the app amongst other developments to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
Top investors
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success: We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Family benefits: We know having a baby can be a big transition for the family, so we're proud to offer 1 month fully paid paternity leave to be there and bond with your baby and 6 months of fully paid maternity leave, with a $5000 bonus on your return to work to help you settle into this new chapter of your life. (Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days)
- Resources you need to thrive: At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Holiday and sick leave: It’s important to take time off to recharge and spend time with family and friends. We offer 25 days (28 for vice presidents and above) paid holiday in addition to the local public holidays and 30 days fully paid sick leave per year
- Flexible workplace: We want to provide a setup that gives our employees the flexibility they need, while also getting important face to face time with the team. With this in mind, we encourage teams to spend 2 days/week in the office. Our popular Workation policy also allows you to work from anywhere for up to 2 months a year
Company HQ
Bloomsbury, London, UK
Leadership
Dmitry Gurski
(Co-Founder & CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature.
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