Growth Marketer , Ecopia AI

• 2–5 years in B2B growth marketing, ideally with PLG / self-serve exposure
• Hands-on paid acquisition experience across Google + Meta (X a plus). Has owned a budget and a CAC target
• Demonstrated SEO chops — has shipped content that ranked and converted, not just published
• Understands AI search / GEO. Has actively optimized for LLM citations and can speak to what's working today
• Strong product positioning instinct — can take a horizontal product and write copy that lands with a specific vertical
• Fluent in HubSpot (workflows, lists, attribution) and modern paid ad platforms
• Comfortable with ambiguity. This is a 0→1 motion inside an established company

Desirable

• Ecopia is hiring a Growth Marketer (individual contributor with less than 5 years of experience) to support a self-serve, product-led growth strategy targeting small and medium-sized businesses in architecture, engineering, construction, landscaping, and field services, while also supporting Ecopia’s traditional markets
• The role is approximately 75% growth-focused—including search engine optimization, paid acquisition, customer acquisition, and market positioning—and 25% traditional marketing, including content creation, case studies, trade shows, and brand initiatives
• The Growth Marketer will report to the Head of Product Growth. Success will be measured by self-serve customer sign-ups, product activations, and overall customer engagement
• Strategic Context:
• Ecopia has historically sold geospatial AI into enterprise and government. This role exists because we are opening a second front: a self-serve product for SMB operators who need high-quality geospatial data to enhance their day-to-day support and field operations. The bet:
• Different buyer. Owners and ops leaders at SMB AEC firms, landscaping businesses, and field-service companies — not GIS directors or procurement
• Different motion. Self-serve sign-up and activation, not enterprise sales cycles
• Different positioning. Ecopia is the data layer that makes SMB support and field operations sharper — better quotes and defensible service area maps
• This hire owns the top of that funnel and the narrative that gets the right SMB operators in the door
• Mission:
• Drive qualified sign-ups and activations to Ecopia's self-serve product by owning organic discoverability (SEO + GEO), paid acquisition, and SMB-vertical positioning — while building a credible brand and content foundation for a new buyer segment
• Growth — 75%:
• AI search / GEO. Own Ecopia's presence in ChatGPT, Perplexity, Claude, and Google AI Overviews for SMB vertical queries. Treat LLM citations as a primary acquisition channel, not an afterthought
• SEO. Build the keyword strategy, content briefs, and on-page foundation for SMB AEC, landscaping, and field-service queries (e.g. "aerial imagery for landscape estimating," "property data for field service routing"). On-page work includes vertical landing pages that lead with Ecopia's product differentiation and the concrete value it delivers to each segment — not generic category copy
• Paid acquisition. Alongside agency support, optimize campaigns on Google, Meta, and X. Manage targeting, creative iteration, landing pages, and CAC in line with activation
• Product positioning. Translate Ecopia's geospatial data into the language each SMB vertical actually uses. Iterate on landing pages, messaging, and creative by sub-segment
• Funnel & instrumentation. Wire HubSpot + paid platforms + product analytics so we can attribute sign-ups and activations back to source. Run experiments and report what's working weekly
• Traditional marketing — 25%:
• Content engine. Blog cadence focused on the practical problems SMB operators solve with geospatial data
• Social proof. Testimonials and case studies from early self-serve customers — instrumented to convert, not vanity assets
• Trade shows. Partner with the broader Ecopia team to support both existing events on the calendar and net-new events worth attending in AEC/landscaping/field service. Run each as a lead-gen funnel — pre-show outreach, on-site capture, post-show activation
• Brand & general content. Establish a consistent voice that lands with SMB operators (down-to-earth, outcomes-focused) and away from enterprise/government tone
• Success Metrics:
• Primary, owned end-to-end:
• Self-serve sign-ups — weekly volume, by source
• Activations — sign-ups that reach the product's defined "aha" moment. This is the north star
• Supporting:
• Organic traffic to SMB-vertical pages
• LLM citation share for target queries (ChatGPT, Perplexity, Google AI Overviews)
• Paid CAC against activation (not sign-up)
• Content-attributed sign-ups (blog, case study, testimonial pages)

• In addition to a resume, please submit a cover letter written entirely by you (not generated by AI)
• The cover letter should focus on how your experience, approach, and skills would create value for Ecopia, specifically in relation to the responsibilities and requirements outlined in the job posting
• We are less interested in generic career summaries and more interested in understanding how you think, solve problems, and would contribute to the team