Director of Brand & Communications, Kickstarter
$185-215k
More information about location
Crowdfunding platform for creative projects
Be an early applicant
Crowdfunding platform for creative projects
201-500 employees
Be an early applicant
$185-215k
More information about location
201-500 employees
Company mission
To help bring creative projects to life.
Role
Who you are
- Significant senior-level experience leading brand communications, cultural marketing, public relations, or an integrated combination of these disciplines
- Exceptional cultural fluency and a strong point of view about the ideas, people, and movements shaping creative culture
- A record of developing original ideas and turning them into campaigns, stories, partnerships, or moments that earn attention
- Deep relationships with major media outlets, influential journalists, cultural connectors, creators, and industry leaders
- Outstanding communications judgment and the ability to make complex business, product, and cultural stories clear and compelling
- Experience leading PR agencies and internal collaborators through clear strategy, strong creative direction, and measurable accountability
- The ability to move fluidly between long-term brand building and fast-moving cultural opportunities while keeping the marketing calendar cohesive
- Strong executive presence and experience advising senior leaders on communications, positioning, and reputation
- A highly collaborative leadership style and the ability to create momentum across teams without relying solely on formal authority
- Clear understanding of how to measure brand equity, share of voice (SOV), and full-funnel campaign performance
- A genuine connection to Kickstarter’s mission and deep respect for the creators, creative communities, and backers we serve
What the job involves
- Kickstarter is seeking a Director of Brand & Communications to join our Marketing team, reporting to the Chief Marketing Officer
- The right person will help shape how our brand shows up in culture—and how the world understands our role in bringing creative ideas to life
- We are looking for a culturally fluent brand and communications specialist who knows what is capturing attention now, anticipates what is coming next, and translates those insights into meaningful opportunities for Kickstarter
- This leader will help define the ideas, conversations, partnerships, and cultural moments Kickstarter should lead
- They will mobilize internal teams and external partners around strong ideas, building the narratives and integrated programs that keep Kickstarter relevant to creators, backers, media, and the broader cultural landscape
- The Director will serve as Kickstarter’s in-house communications lead and senior partner to our PR agency, setting a clear agenda, unlocking the agency’s best thinking, and ensuring our communications work is proactive, ambitious, and effective
- Identify emerging cultural conversations, creative movements, and timely opportunities where Kickstarter has a credible and distinctive role to play
- Generate bold, relevant ideas and mobilize teams quickly to turn them into campaigns, partnerships, experiences, and stories
- Build clear and compelling narratives about Kickstarter’s brand, business, products, creators, and impact
- Lead proactive media relations and cultivate meaningful relationships with influential journalists, editors, creators, cultural leaders, and trendsetters
- Establish a consistent pipeline of stories and moments that expand Kickstarter’s presence across major business, technology, culture, and creative-industry outlets
- Serve as the senior day-to-day lead for Kickstarter’s PR agency, providing strategic direction, sharpening ideas, maintaining accountability, and bringing out the agency’s strongest work
- Advise the executive team on corporate positioning, executive communications, reputation, and emerging issues
- Partner with Growth, Product, Outreach, Content & Editorial, Social, Partnerships, and other teams to ensure Kickstarter presents a clear and cohesive story across audiences and channels
- Lead the development of integrated brand and cultural programs from initial insight through execution and amplification
- Establish clear goals and measures of success for brand and communications work, connecting awareness and reputation to creator, backer, and business growth
- Lead and develop a high-performing team while building a culture of creativity, urgency, collaboration, and excellent execution that drives business impact
Our take
Kickstarter is a crowdfunding platform that is dedicated to the creative ecosystem, providing its community of painters, musicians, filmmakers, gamers, and all other creatives with a space to raise money for specific projects.
Kickstarter Campaigns operate on an “all-or-nothing” basis, meaning that if a campaign misses a deadline, they don’t get any of the money pledged to their project, however, creators are able to set deadlines and funding goals themselves in order to make the success of their campaign more manageable.
The company also launched a new feature in early 2023, called Drip, which enables creators to receive continued support from backers through subscription-based payments, ensuring sustainable funding for their projects.
By ensuring creatives retain 100% ownership of their work, the company simplifies the fundraising process by eliminating the need for long and complicated grant application processes, donors asking creators to make modifications, or last-minute edit requests from investors. Since its launch in 2009, 22M people around the globe have pledged over $7.2B to help fund projects such as the early version of Phoebe Waller-Bridge’s Fleabag.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2024
$100m
LATE VC
Mar 2011
$10m
EARLY VC
Total funding: $120m
Company benefits
- Continuous Learning: Curiosity is our compass. We welcome experimentation, failure, and the courage to try again. We invest in many kinds of trainings and workshops to make sure our team is always building new skills.
- Community: Join an Affinity Group like Black At Kickstarter, Parents, Azns, Queerstarter, or Gender Justice. Attend the many exciting social and cultural events available to Kickstarter employees. These include speaker series, product demos, concerts from teammates, pre-release film screenings, industry meetups, and more.
- Social Contribution: Every year Kickstarter donates five percent of our after-tax profit to organizations that fight systemic inequality and promote arts education. All full-time employees can nominate recipient organizations and apply to join the committee that ultimately directs our contributions.
- Stipends: We offer a yearly reimbursable stipend for Remote Working and Wellness.
- Fully Remote Work: Work flexibly. All full-time employees can live and work anywhere we are registered as an employer. See below for a list of current locations. We anticipate this list will continue to expand as we grow our distributed workforce.
- Benefits: Among other benefits, we offer a three percent safe harbor 401K contribution, world-class healthcare coverage, 16 annual paid vacation days, paid holidays, and 25 annual paid volunteer hours to all full-time employees.
Leadership
Everette Taylor
(CEO)Founder of ET Enterprises. Former CMO of Artsy and Skurt. They also previously worked as Head of Growth (Interim) at Microsoft China.
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