Executive Keynote Content Producer, ServiceNow
$139.6-244.4k
Plus variable/incentive compensation. Salary applicable to SF Bay Area candidates only
Cloud-based digital workflows for enterprises
Open for applications
Cloud-based digital workflows for enterprises
1001+ employees
Open for applications
$139.6-244.4k
Plus variable/incentive compensation. Salary applicable to SF Bay Area candidates only
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- 12+ years of outbound executive content development experience, preferably at a large or high-growth technology company
- Bachelor’s degree or equivalent experience in a relevant field
- Broad experience in writing, editing and pitching narrative, scripts, and presentations
- Experience creating on-stage and video-based keynote outlines, staging, and scripts, as well as helping production crews to build out cue-sheets as necessary
- Experience managing complex, high visibility projects
- Experience with Microsoft Office 365 (exceptional skills in MS Word and MS PowerPoint are expected), and preferably experience in Apple Keynote as well as in any of the Adobe products which are useful in building out compelling keynote content
- Compelling portfolio or examples of work
- Experience working with back-stage, on-set and/or production crews, providing critical guidance as the content expert
- An excellent eye and ear for detail
- Must have very strong written and verbal communication skills
- Excellent people skills to interact with executives, agencies, colleagues, cross-functional teams, and third parties
- Initially up to 15% travel (including international) to support events, possibly increasing over time
- Experience managing multiple agencies and onboarding new ones as necessary
- Strategic thinker
- The ideal candidate is an imaginative and proactive self-starter who demonstrates a very high level of attention to detail and quality, even under the pressure of delivering live shows
- The candidate must have experience working with, and writing for, C-level speakers or equivalent profile
- The candidate needs the ability to think strategically and to distil multiple inputs to clearly present our value propositions as an engaging narrative to a range of audiences, from specialist to the C-suite, and inspire our customers to learn and grow with ServiceNow products and solutions
What the job involves
- The role will be responsible for conveying ServiceNow’s core messaging from the stage, and screen, in a way that engages and inspires our customers, employees, partners and ecosystem
- This role will require collaborating with a range of internal stakeholders across engineering teams, comms, marketing (strategy, product, technical and brand), sales and other customer-facing teams to incorporate stage-worthy partners, customers, demos, videos and any other compelling supporting content into any given show
- This position reports to: Director of C-Suite Keynotes (Content)
- Working with a large range of stakeholders and personalities to deliver high-quality, mission-critical shows on time and on budget
- Managing and coaching executive keynote speakers as necessary for both physical and digital events, again accommodating a wide variety of personalities and styles at the highest level of the organization
- Help identify and support the key components and actions necessary for delivering every minute of a keynote - including narrative architecture, speaker selection, demo selection, video assets and content reviews
- Incorporate analytics and metrics into a continuous improvement cycle so that every event builds on accumulated experience, constantly monitoring the landscape and production tools and techniques which can help us push the boundaries and innovate for each new show
- Sufficient understanding of the ServiceNow product offerings so as to be able to rearticulate their value to different audiences
- Reliable, results-oriented “ownership” mentality, someone who pulls out all the stops to get things done
- Flexible and has the mental and physical stamina to seasonally do some long hours around key productions
- Creative and has high quality standards
- Able to influence others, make bold decision-making, and able to articulate rationale behind decisions
- Flexible and dynamic to accommodate late changes or additions to content and still incorporate them in time without jeopardizing the show
- A clear and perceptive communicator who can align and if necessary, re-align, numerous production stakeholders, especially as changes are being made, and especially at crunch time – without taking things personally
- Able to work well and stay focused under pressure, able to stay the course, especially when in a live production environment and especially when leadership and key decision-making is required
- Confident leadership skills to align and orchestrate a number of groups toward a common production goal
- A disposition of being both hungry and humble
- Curate the messaging priorities and content for executive and corporate keynotes, in partnership with key stakeholders, for external events such as Knowledge and ServiceNow World Forum, ServiceNow Fed Forum and ServiceNow Summits, as well as for key internal events such as our annual Sales Kickoff
- Produce formal scripts for keynotes being delivered on the stage (creating the minute-by-minute show flow and the speaker notes and guiding the development of visuals) and on the screen (writing prompter scripts and guiding development of on-screen graphics)
- Drive visuals, demos, guest speaker selection, videos and other supporting content (through other teams or agencies) as key deliverables in executing a highly orchestrated and engaging show
- The majority of messaging within a keynote will be sourced, not written, by this role; the burden of writing is confined mainly to intros, bridging and conclusions, and any anecdotes or fun moments beyond core messaging
- The rest of the keynote narratives primarily require processing and incorporating core product and solution messaging into executive presentations in such a way that messaging is conveyed in a natural, fluid and engaging manner
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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