Senior Program Manager, Webflow

• 4+ years of operations, program management, or business operations experience, preferably in marketing, tech, or high-growth environments
• Proven track record of building operational systems, processes, and frameworks from the ground up
• Strong financial acumen with experience in budget management, forecasting, and financial analysis
• Experience with vendor management, procurement, and contract negotiations
• Experience working with or supporting creative teams and understanding their operational needs
• Deep understanding of marketing operations, tools, and organizational dynamics
• Possess exceptional analytical and problem-solving skills with strong attention to detail
• Are a strategic thinker combined with an ability to do hands-on execution
• Have expert-level proficiency with operational tools (Excel/Google Sheets, financial systems, project management platforms - Asana, Airtable, ZIP)
• Exercise strong business judgment and effectively balance competing priorities
• Excel in written and verbal communication, with the ability to translate complex operational topics for diverse audiences
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact

Desirable

• Webflow is looking for a Senior Program Manager to build and lead the operational infrastructure that powers our Brand Marketing organization
• This is a net-new role focused on the foundational business operations—people, processes, tools, finance, procurement, and governance—that enable marketing teams to operate efficiently and scale effectively
• As the architect of marketing operations for Brand Marketing, you'll be the engine behind the engine. You'll establish the systems, frameworks, and operational rhythms that allow our marketing teams to focus on what they do best
• You'll work directly with the VP of Brand Marketing to build scalable operations from the ground up, creating the infrastructure that will support Webflow's Brand Marketing function through its next phase of growth. In the future, these operational frameworks may expand to support the broader marketing organization
• Temporary (6 months)
• Reporting to the VP, Brand Marketing
• Design and implement operational frameworks across people, processes, tools, finance, procurement, and governance for Brand Marketing
• Establish standards, policies, and best practices that create consistency while enabling team autonomy, with potential to scale these frameworks more broadly
• Create dashboards and reporting systems that give leadership visibility into operational health, financial performance, and team capacity
• Manage the operational tooling strategy and implementation (Asana, Airtable, ZIP, Figma, Webflow, Loom, and other marketing tools) to improve team effectiveness
• Manage budget tracking across Brand Marketing teams
• Understand financial models and frameworks that enable data-driven investment decisions, partnering with marketing analytics to leverage their forecasting work for sales-led and self-serve motions
• Partner with Finance on budget reviews, variance analysis, and strategic resource allocation
• Track marketing spend, optimize budget efficiency, and identify opportunities for reallocation
• Own vendor relationships, contract negotiations, and procurement processes for marketing tools, agencies, and services
• Evaluate and implement martech stack solutions (project management platforms, design tools, collaboration software, analytics tools) that improve team effectiveness
• Manage agency relationships, RFP processes, and performance tracking
• Ensure compliance with procurement policies and optimize vendor spending
• Partner with the VP of Brand Marketing on organizational design, headcount planning, and team structure
• Support hiring processes, onboarding programs, and team growth initiatives
• Build frameworks for, career development, and team rituals
• Create systems that support team culture, communication, and cross-functional collaboration
• Design and implement operational processes that enable efficient decision-making and execution
• Create governance frameworks that clarify roles, responsibilities, and escalation paths
• Build planning rituals (quarterly planning, OKR setting, business reviews) that drive strategic alignment
• Develop and maintain operational tools including marketing roadmaps, project templates, brief templates, and knowledge management systems
• Manage the infrastructure that enables teams to plan, track, and communicate effectively
• Partner with Brand Marketing leadership to translate strategic priorities into operational roadmaps
• Support annual and quarterly planning processes with data, analysis, and operational expertise
• Identify operational bottlenecks and opportunities for improvement within Brand Marketing
• Build the operational infrastructure that enables Brand Marketing to scale with the business
• In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
• Ground Floor Opportunity: Build the operational foundation for Brand Marketing at a company transforming how the web is built
• Broad Impact: Your work touches every aspect of how Brand Marketing operates—from budgets to tools to team structure
• Strategic Influence: Partner directly with Brand Marketing leadership on critical business decisions
• Growth Potential: Start with Brand Marketing with the opportunity to expand your operational frameworks more broadly
• Organizational Design: Shape how Webflow's Brand Marketing organization grows and operates at scale

• If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws