Paid Media Manager, Equinix

Global ABM

$130-194k

Salary range for candidates based in Canada: $99,000 - $149,000 CAD. For candidates in London, salary may vary

Google Analytics

Salesforce

Google AdWords

Demandbase

Senior and Expert level

Chicago

London

New York

Toronto

Digital infrastructure company

Open for applications

Digital infrastructure company

1001+ employees

B2BCommunicationSaaSCloud Computing

Open for applications

$130-194k

Salary range for candidates based in Canada: $99,000 - $149,000 CAD. For candidates in London, salary may vary

Google Analytics

Salesforce

Google AdWords

Demandbase

Senior and Expert level

Chicago

London

New York

Toronto

1001+ employees

B2BCommunicationSaaSCloud Computing

Company mission

To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.

Job

Company

Role

Who you are

6-8 years of experience managing B2B paid media campaigns, with a strong focus on ABM strategies
AMB platform mastery: 5+ years of hands-on, expert-level experience managing and operationalizing Demandbase and/or 6sense; certification in one or both platforms highly desirable
Channel Expertise: Proven track record of managing and scaling campaigns on LinkedIn Campaign Manager and Google Ads (Search/ Display)
Web Analytics & CRM experience: practical experience working with Google Analytics and CRM (Salesforce or other), to amplify campaign insights and track campaign impact across the funnel
Data-Driven and Analytical Mindset: exceptional analytical skills and ability to translate complex data into clear, actionable optimization strategies
Communication: excellent written and verbal communication skills, comfortable synthesizing and presenting strategy and results to leadership
Ability to thrive in a global, hybrid work environment, requiring consistent virtual collaboration while also fulfilling required in-office presence as dictated by the local policy

What the job involves

We’re looking for a results-driven Paid Media Manager with hands-on Account Based Marketing experience to lead paid media strategy and execution for priority industry verticals and accounts
We’re a global in-house paid media team with end-to-end paid media responsibility, from campaign strategy and planning rooted in user insights, to campaign trafficking, reporting, and data-based optimization
We’re responsible for the entire account-based paid media motion, from account-level targeting to engagement to lead generation
Reporting to the Global Media Director, you will build and optimize paid media campaigns based on performance and user insights, working hands-on with industry-leading ABM platforms (6sense, Demandbase) as well as with LinkedIn, Google Ads and Meta
Vertical paid media strategy development & execution: Develop, manage, and optimize the overarching paid media strategy for priority industry verticals and accounts
ABM Platform Management: Serve as the subject matter expert and primary manager for Demandbase/6sense platforms, utilizing their full suite of features for account identification, segmentation, audience creation, intent data analysis, and personalization
Audience building and refinement: Use the ABM platforms to build target account lists and sync them with platforms (e.g., Google Ads, LinkedIn, programmatic display), and refine based on results
Performance Analysis & Reporting: Regularly monitor, analyze and report on campaign performance, focusing on key ABM metrics such as Account Engagement, MQL/SQL Conversion Rate, Pipeline Influence and ROI; provide actionable insights for continuous optimization
Campaign Management and Optimization: Plan, launch, and manage targeted ABM campaigns across various paid channels, with a focus on Demandbase/6sense DSP, as well as across LinkedIn, Google Search/Display and programmatic display; optimize the campaigns based on data
Budget & Forecasting: Manage the paid media budget, ensuring KPI-based budget allocation, optimization and utilization
Creative & Messaging: Collaborate with Content and Creative team to ensure messaging is highly relevant to the specific needs and purchase barriers of the priority personas identified for each vertical

Our take

Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.

The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.

With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

9% employee growth in 12 months

Glassdoor (4.1)

Trustpilot (3.3)

Company

Company HQ

Redwood Shores, Redwood City, CA

Leadership

Adaire Fox-Martin

(CEO & President)

Prior to becoming CEO of Equinix in 2024, Adaire spent nearly 3 years at Google in various roles, including Head of Google Ireland and President of Google Cloud Go to Market. She also spent nearly 14 years at SAP and over 18 years at Oracle Corporation.

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