Director of Digital & Growth, Catapult Sports
3 days a week in office (Central London)
Sports technology for athlete performance
Job no longer available
Sports technology for athlete performance
501-1000 employees
Job no longer available
3 days a week in office (Central London)
501-1000 employees
Company mission
To unleash the potential of every athlete and team on earth.
Role
Who you are
- This Director of Global Digital & Growth Marketing role is ideal for a strategic, data-driven leader who can drive impactful growth and lead a dynamic team to scale Catapult’s digital presence and performance on a global stage
- 8+ years of experience in digital marketing and growth roles within a SaaS B2B environment, with at least 4 years in a leadership capacity
- Proven track record of driving growth through data-driven digital marketing strategies and growth experiments
- Extensive experience with demand generation, lead nurturing, account-based marketing (ABM), SEO/SEM, and paid media
- Strong knowledge of growth marketing tactics, including funnel optimization, conversion rate optimization (CRO), and customer lifecycle marketing
- Experience managing a global team with a deep understanding of regional nuances in digital marketing strategies
- Excellent proficiency in data analysis and performance tracking, with experience in tools like Google Analytics, HubSpot, Marketo, or equivalent CRM and marketing automation platforms
- Expertise in marketing technologies and a proven ability to build a scalable, automated growth engine
- Strong project management skills with the ability to handle multiple complex projects in a fast-paced environment
- Strong leadership and team-building capabilities, with a passion for fostering creativity and collaboration across teams
- Excellent communication and presentation skills to convey complex digital strategies to senior stakeholders
What the job involves
- As the Director of Global Digital & Growth Marketing, you will play a critical leadership role in driving the digital strategy, growth initiatives, and performance marketing efforts for Catapult, a high-growth-focused SaaS company
- You will be responsible for scaling our global digital presence, optimizing the customer acquisition funnel, and driving measurable growth through innovative strategies
- This role requires a balance of creative and analytical skills, strong leadership capabilities, and a deep understanding of the SaaS tech landscape
- Develop and execute a comprehensive global digital marketing strategy that aligns with business goals and drives revenue growth
- Oversee all digital channels, including website, SEO, SEM, paid media, email marketing, social media, content marketing, and automation
- Lead the development of the digital marketing roadmap, ensuring alignment with sales, product, and customer success teams to drive lead generation and customer retention
- Own and scale the global growth marketing strategy to increase customer acquisition, conversion, and retention
- Lead and optimize demand generation efforts through digital channels, ensuring a strong pipeline of high-quality leads
- Oversee growth experiments and A/B testing across marketing channels to improve performance and efficiency
- Drive full-funnel marketing efforts to optimize customer acquisition, retention, and overall LTV/CAC ratios
- Define key KPIs and metrics to track marketing performance, measuring the success of campaigns and continuously optimizing them for better outcomes
- Utilize data analytics tools to gain insights into customer behavior and campaign performance, translating these insights into actionable growth strategies
- Develop performance dashboards to provide regular updates to leadership on campaign ROI, lead conversion, and funnel efficiency
- Lead the strategy and execution of global campaigns, adapting messaging and approach to different regions to ensure relevance and impact
- Ensure seamless collaboration across regional teams to drive consistency and alignment in messaging and brand positioning globally
- Manage the budget for global digital marketing, ensuring all investments are ROI-positive and aligned with business objectives
- Lead, mentor, and grow a high-performing global digital marketing team, fostering a culture of innovation, accountability, and excellence
- Collaborate with cross-functional teams, including Product, Sales, and Customer Success, to align marketing strategies with overall company objectives
- Build strong relationships with external agencies, vendors, and partners to ensure the successful delivery of key digital initiatives
- Ensure consistent brand messaging and positioning across all digital touchpoints
- Oversee the management and optimization of our website to enhance user experience and conversion rates
- Drive the company’s content strategy to enhance thought leadership, brand visibility, and engagement across various digital channels
- Evaluate, implement, and manage the company’s marketing technology stack to support automation, personalization, and efficiency
- Stay up to date with industry trends, tools, and best practices to continually innovate and improve the company’s digital marketing efforts
- Explore and test emerging digital marketing channels and technologies that can enhance customer acquisition and retention
Application process
- All offers of employment are subject to Catapult's positive prehire check
Salary benchmarks
Our take
Catapult is a leader in the sports technology market, pioneering wearable technology that provides valuable insights to help athletes prevent injuries, optimise performance and manage their return to play. Over time, the company has expanded its offerings to include advanced wearable analytics, video analysis tools, and athlete management systems.
The company boasts an elite clientele including thousands of big-name teams worldwide, such as Real Madrid, Bayern Munich, the New York Giants, and the Australian Cricket team. These teams rely on Catapult's cutting-edge technology to monitor and improve athletes' performance across training and competition.
This is a good demonstration of Catapult's value, but where it stands out is in its support of grassroots athletes and clubs. Essentially, while many consumer-grade wearables excel at collecting data, they fail to guide people in using it effectively. To address this, Catapult creates tailored training plans to help amateur athletes leverage data for better results in a similar way to professionals.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Company HQ
Prahran, VIC
Leadership
Will Lopes
(CEO & Managing Director)Joined Catapult in 2019 as CEO and Managing Director. Previously spent 19 years at Audible in a number of roles, including Executive Vice President of International Operations and CRO. They also founded Corridor Services where they served as the CEO.
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