VP of Product Marketing, Anomali
$200-230k
Mon/Tue/Wed onsite
3 days a week in office (Redwood City, CA)
Intelligence powered security operations
Posted today
Intelligence powered security operations
201-500 employees
Posted today
$200-230k
Mon/Tue/Wed onsite
3 days a week in office (Redwood City, CA)
201-500 employees
Company mission
To deliver innovative and effective technologies and solutions to address cyber security challenges for organizations of all sizes.
Role
Who you are
- The ideal candidate is a seasoned marketing leader with experience in high-growth organizations and in building efficient, scalable, and profitable, rocket-ship growth
- A track record in defining new market categories and supporting the development of multi-touch, targeted marketing campaign strategies and demand generation teams is a must
- 15 + years of experience in product marketing and related marketing functions in the software industry, preferably within the cyber security field / SAAS required. Combination of public company and VC backed experience is a plus
- Track record in building new categories and or pivoting categories
- Deep understanding or the security market and competitive landscape
- Experience building trusted relationships with executive sponsors and end users
- Prior experience developing and managing Analyst Relations
- Technical background or clear understanding of a product lifecycle
- Bachelor’s degree in computer science, marketing, business, or related area; MBA is a plus
- Proven record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment
- Able to coordinate across many teams and perform in fast-moving environment
- Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers/partners
- Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications
- Uses data to measure results and inform decision making and strategy development
- This position is preferred onsite working at our Redwood City office. Currently, we are working a hybrid schedule Mon/Tue/Wed onsite and Thu/Fri remote
- Communicates and influences - Clearly communicates information and ideas to individuals and teams in an articulate, focused, and compelling way
- Willing to offer intellectual mindshare. Executive presence and mindset, with the ability to roll up sleeves when necessary
- Excellent communication skills, able to present, negotiate and influence at C-level. Exceptional networking, relationships building and influencing skills
- Analytical and instinctual - Compares information from multiple sources to identify core issues. Uses data to make decisions but also understands that instinct plays a part in innovating. Always uses good common sense
- Business acumen - Deep understanding of the cyber security market, SaaS products, and experience driving revenue in a product marketing organization with the ability to draw from personal experience to make recommendations
- Builds and maintains high performing teams - Attracts, develops, engages and retains talented team members by creating an environment where people can realize their full potential
What the job involves
- The Vice President, Product Marketing will be an experienced executive responsible for designing, planning, implementing, and managing the overall product marketing strategy
- In addition to a solid understanding of the cybersecurity domain, the role will define Anomali’s positioning, messaging, and competitive differentiation
- This role will be essential in building a product marketing department focused on accelerating go-to-market clarity to drive differentiation and growth, including Analyst Relations
- Develop and manage Anomali’s core use case messaging and positioning. Implement and manage cross-functional processes supporting campaign strategy development and new product introduction engagement, including sales enablement and campaign tracking
- Develop and manage Analyst Relations as a critical growth component
- Manage the marketing product launch process, including acting as an evangelist for new product capabilities
- Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities
- Day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation
- Develop and curate campaign and sales enablement assets including presentations, videos, demos, solution maps, white papers, data sheets for learning purposes
- Educate the market about Anomali’s value offerings through multiple collateral such as demos, white-papers, workshops, presentations, and technical blogs, driving views of that content,
- Grow a customer reference program to engage our customers and to showcase customer success and value realization achieved using Anomali
- Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally
Our take
The demand for cybersecurity services continues to grow as cyberthreats remain a serious problem for digital security, increasing need for enterprise threat intelligence solutions.
Anomali provides automated cybersecurity solutions that use metrics to analyze exactly what a security package does, how it responds and what breaches it can prevent. This allows businesses to receive advice and analytics on their current cyber-security systems, aiming to reduce spending on unnecessary software and support low-budget cyber-security.
Anomali presents itself as a unique cyber-security solution by focusing on collecting and analyzing intelligence based on the success of existing security platforms. This is strengthened by comparing data to other companies and the number of breaches it has prevented. In 2024, Anomali launched its AI-powered Security Operations Platform, saving time for analysts by up to 50% through an AI co-pilot. This exemplifies Anomali's keen eye for forward momentum in product development.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2018
$40m
SERIES D
Apr 2016
$30m
SERIES C
Total funding: $96.3m
Company benefits
- Medical coverage
- Prescription drug coverage
- Dental coverage
- Vision coverage
- Short-term and long-term disability
- Life insurance (2x annual salary) and AD&D coverage
- 401K retirement plan
- 10 Paid Federal Holidays
- Unlimited Flexible Time Off (FTO) in the United States. Time Off outside of the United States will follow country specific guidelines
- Volunteer time off (2 days)
- Company-provided refreshments at HQ
- Quarterly events with your geographic team
Company HQ
Centennial, Redwood City, CA
Leadership
Ahmed Rubaie
( CEO)Ahmed, has more than three decades of global technology leadership experience. In prior roles, they have driven strategic expansion and diversification of businesses across markets, industries and customers, steering delivery of leading and differentiated solutions. Ahmed has overseen the successful execution of growth transformation, including at Ariba (NASDAQ: ARBA), where they helped the company emerge from the 2008 recession to become the second most valuable Software-as-a-Service company by 2012
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 6 more jobs at Anomali