Senior Field Marketing Manager, WalkMe
6 Month Temp Role
The hourly rate for this position is between $60-90/hr
Digital adoption platform
Open for applications
Digital adoption platform
1001+ employees
Open for applications
The hourly rate for this position is between $60-90/hr
1001+ employees
Company mission
To make digital adoption for employees and customers simple, while increasing enterprise productivity.
Role
Who you are
- Bachelor’s degree and 7+ years’ Marketing and / or Sales experience in tech and ideally a SaaS company
- Background in marketing communications, brand management, campaign development, events, and digital marketing
- Proven track record of planning and executing integrated Marketing campaigns to high profile accounts that ensure success of an extended ecosystem, designed to scale
- Direct experience developing campaigns aimed at specified personas and providing sales development support
- Experience with marketing automation tools, such as Pardot, Salesforce, 6Sense, Tableau, and Bizzabo
- Excellent project management and execution skills, with a high attention to detail, an ability to prioritize independently, and to delegate tasks to contractors or agencies when appropriate
- Proven track record of making data driven decisions to continually optimize performance, determine future investments, and reporting success to varied audiences
- Business-level fluency in Spanish ideal
What the job involves
- This is a 6-month temp role
- We are seeking a dynamic Field Marketing Professional to own and drive our integrated marketing plan through specific initiatives and events across the West region and LATAM
- The Sr. Field Marketing Manager position is a short-term contract and will report directly to the Sr Director, Field Marketing
- In this role, the Sr Field Marketing Manager is a strategic partner to the business and an important execution arm with demand generation activity in order to support the overall pipeline creation/generation goals of the Americas revenue organization
- Field Marketing Manager also works closely with the Sales and Customer Success teams as they improve top of funnel growth, customer expansion, and retention through a variety of segment-focused marketing campaigns and tactics
- Develop a trusted partner relationship with the regional Sales leadership teams in the West region supporting business and pipeline needs through marketing tactics, activities and programs
- Continue to build out and execute the integrated marketing field strategy for the West region, collaborating across teams to leverage existing global campaigns, learnings from other regions and be a source of knowledge for updates around field marketing
- Introduce new and innovative approaches to generate leads and accelerate pipeline while accounting for regional differences and improving the customer experience
- Adjust strategy and plans based on pipeline needs to the various business segments
- Own regional campaign and event execution, evaluation, and reporting, sharing results and recommendations with Sales and Marketing teams. Track marketing expenses to ensure that resources are allocated optimally across initiatives
- Track marketing expenses to ensure that resources are allocated optimally across initiatives
Our take
WalkMe is a code-free digital adoption platform allowing CIOs and executive management visibility into their company’s tech stack. The aim of its software is to help organizations both measure and maximize the impact of their digital transformation.
With more companies than ever undergoing this process, a product that provides some transparency regarding the efficacy of their digital transformation efforts is a smart market proposition. The market opportunity is significant, and global too, and with more of its 2,000+ corporate customers signing up for large contracts WalkMe is cashing in on its strong position.
Following a successful IPO in mid-2021, WalkMe has continued on a strong and steady track, with 35 million users in 42+ countries. An acquisition by German software giant SAP for an estimated $1.5 billion occurred in 2024 and will see WalkMe's workflow execution software improve the buyer's user adoption and engagement.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Dec 2019
$90m
SERIES G
Nov 2018
$10m
SERIES F
Total funding: $307.5m
Company benefits
- Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families, 401(k) with company matching program, Parental Leave programs, and a vacation policy to encourage a healthy work-life balance
- WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement
- WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row
- WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!
Company HQ
South Beach, San Francisco, CA
Leadership
Dan Adika
(CEO)Dan worked in the Israel Defense Forces for over 5 years before spending a year as a HP Software Engineer and co-founding WalkMe in April 2011.
Rafael Sweary
(President)Having started their career as CEO of Jetro Platforms, Rafael spent 2 years as an Ocean Assets Entrepreneur in Residence, before 2 years at Koala. They then co-founded WalkMe in 2011.
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