Marketing Manager, Whatnot
German Speaking
£80-110k
Berlin based salary range: €85K – €120K. Offers equity
More information about location
Live stream platform & marketplace for collectibles
Be an early applicant
Live stream platform & marketplace for collectibles
501-1000 employees
Be an early applicant
£80-110k
Berlin based salary range: €85K – €120K. Offers equity
More information about location
501-1000 employees
Company mission
Whatnot missions is to enable anyone to turn their passion into a business and bring people together through commerce.
Role
Who you are
- Experience: 5–10 years in consumer or category marketing, ideally in fast-paced, high-growth environments. You’ve seen excellent marketing first-hand and applied those lessons to drive measurable results
- Influencer marketing expertise: Proven track record building and managing a roster of influencers and creators as a performance channel, driving first-time buyers at competitive CAC
- Creative & performance content: Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale
- Event marketing: Experience planning and executing digital and in-person events that deliver measurable growth and community engagement
- Fluent in German & English (written & spoken) with a deep understanding of German cultural and community dynamics
- Executional excellence & data-driven mindset: Proven ability to fully own end-to-end campaigns, track KPIs, and optimise based on insights. SQL knowledge is ideal
- Mindset: Low ego, adaptable, and comfortable taking on unstructured challenges. You thrive in fast-moving environments and aren’t afraid to roll up your sleeves
- Passion for creator communities or categories that thrive on Whatnot (e.g., fashion, collectibles, sneakers)
What the job involves
- As a Marketing Manager at Whatnot, you will own the growth of a product category in the DACH market while helping shape how we scale categories across Europe
- You’ll immerse yourself in your category and the community around it, design campaigns that resonate authentically, and drive acquisition and retention in your market
- Drive user acquisition for your category in our European markets, developing campaigns and events that generate community buzz and grow demand on Whatnot
- Build and manage a roster of influencers and creators, treating influencer marketing as a core performance channel. You’ll identify, onboard, and manage partners to drive first-time buyers with a focus on conversion and retention metrics
- Develop high-performing content in partnership with our creative team for paid campaigns, ensuring ads deliver exceptional conversion and first-time buyer growth
- Lead the planning and execution of digital and in-person events, partnering with sellers and internal teams to deliver programs that build awareness and drive core supply and demand metrics in Germany
- Measure the effectiveness of marketing initiatives, using data to refine strategy, scale what works into EU-wide playbooks, and partner with US counterparts to adapt proven approaches for the DACH market
Our take
The collectible toy market is large, and Whatnot has built a unique social platform that enables sellers to use livestreams to showcase their products and reach more buyers. The company’s focus is on collectible toys, some of which are rare and can cost thousands of dollars, and has also expanded to sports cards.
The idea of Whatnot was led by buyer trends. Instagram's live feature became a popular place for selling toys and trading cards, but of course was not set up to facilitate bidding or handling payments after a sale occurs. Whatnot combines live showcasing with follow-up sale capabilities, thus serving the community in a more novel way than established collectibles market players such as eBay.
The company has grown fast. It was established in 2019 and has already expanded from its original category - Funko Pop figurines - to Pokemon cards, pins, sports cards, and many more. There is still plenty of scope for expanding into new categories, as the company aims to establish itself as the go-to for this large niche, which will be facilitated by the strong levels of funding that Whatnot has raised.
Steph
Company Specialist at Welcome to the Jungle
Insights
54% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2025
$265m
SERIES E
Jul 2022
$260m
SERIES D
Total funding: $749.2m
Company benefits
- Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
- Compensation: Full-time Whatnauts receive equity, a WFH stipend to support your remote workspace and a monthly stipend to dogfood the app.
- Recharge: Flexible Time Off policy, holiday week off at the end of year, and paid parental leave after 1 year with us.
- Flexibility: Remote-first work culture. We provide a working environment where you're in charge of your time and schedule.
Company HQ
Marina del Rey, CA
Leadership
Grant LaFontaine
(Co-Founder & CEO)Former Product Marketing Manager at Google, Project Manager at Facebook. Also co-founded Kit.
Logan Head
(Co-Founder)Experience in Engineering, including at Maker's Row, Factr, and Flight Club. Former Senior Product Manager at GOAT.
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