Director of Product, ActiveCampaign
Messaging Channels
$192-264k
Customer experience automation
Be an early applicant
Customer experience automation
501-1000 employees
Be an early applicant
$192-264k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- 8+ years in product management, with at least 3 years in a leadership role
- Proven success in building and scaling communication products like SMS, WhatsApp, or email
- Strong strategic thinking with the ability to define a vision and execute effectively
- Exceptional collaboration and communication skills, with experience working cross-functionally in fast-paced environments
- Data-driven mindset with a focus on outcomes and measurable results
- Deep understanding of communication technologies, customer engagement strategies, and the competitive landscape
- Familiarity with SaaS platforms and serving small business customers is a strong plus
- Demonstrated ability to inspire and lead high-performing product teams
- Commitment to fostering a culture of inclusion, innovation, and excellence
What the job involves
- As the Product Director of Channels, you will own the strategy, roadmap, and execution for our marketing channels: SMS, WhatsApp, and email
- You will lead a team of Product Managers, collaborating with engineering, design, marketing, and sales to deliver innovative, scalable solutions that drive growth
- Your work will ensure our customers can communicate effectively with their audiences and achieve their goals
- Define and own the vision, strategy, and roadmap for SMS, WhatsApp, and email channels
- Drive alignment with company goals, with a focus on innovation and growth in these critical areas
- Lead and mentor a team of Product Managers, fostering a culture of collaboration, accountability, and continuous improvement
- Ensure the team delivers high-quality outcomes that meet customer needs and business objectives
- Launch and scale WhatsApp as a new product offering, ensuring seamless integration into the broader platform
- Advance the SMS product, making it a central pillar of the company’s growth strategy
- Lead the evolution of Postmark to maintain its position as a best-in-class transactional email product
- Work closely with engineering, design, and data teams to define product requirements, prioritize features, and deliver exceptional user experiences
- Partner with marketing and sales to drive adoption, user acquisition, and retention across channels
- Communicate product vision and updates effectively to internal and external stakeholders
- Establish and track KPIs to measure product success, including growth, engagement, and retention
- Leverage customer insights and market research to guide decision-making and prioritize investments
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimizing engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM with the focus on providing businesses with the ability to optimize customer experiences. The platform leverages machine learning and automation to increase the rate that its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company values
- Iterate everything, always
- Pursue growth with gratitude
- Create wow
- Cultivate inclusion & diversity
- Make the customer a hero
- Start with trust
Company HQ
Chicago Loop, Chicago, IL
Articles
Leadership
Jason VandeBoom
(CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
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