Product Marketing Manager, Rocket Money

• 3-4 years of experience in product marketing or lifecycle marketing
• Strong copywriting skills, including the ability to adapt writing to different mediums and for diverse audiences
• Strong communication skills, especially with internal stakeholders
• Strong project management and cross-functional communication skills
• Exceptional organizational and time management skills
• Ability to work in a fast-paced work environment and adapt to changing priorities
• Experience building successful lifecycle marketing campaigns

Desirable

• The Product Marketing Manager will play a pivotal role in enriching the Rocket Visa Signature® Card user experience, working cross-functionally with our product, research, CRM, and executive teams to help us bring our credit card program to the next level
• This individual is responsible for obtaining a deep understanding of cardholders and their challenges, and applying this knowledge to plan, produce, and deliver new lifecycle campaigns, strong messaging & positioning, improvements to the in-app and web experience, and research projects that evaluate product-market fit
• Share ownership of lifecycle marketing strategy and execution with other PMMs on the team for the Rocket Visa Signature® Card program
• Develop and optimize customer engagement campaigns across email, in-app, and web channels using CRM tools
• Create compelling marketing copy and content that motivates action with cardholders at different stages of their journey
• Partner with Product and Research teams to continuously evaluate product-market fit, gather customer insights, and translate them into actionable marketing initiatives that drive the product forward
• Collaborate with Product teams to improve the cardholder experience with creative multi-channel solutions
• Design and implement A/B tests to optimize campaign performance and user engagement
• Collaborate with Creative teams to develop high-impact marketing assets and landing pages that drive desired user actions
• Work closely with Compliance and Legal teams to ensure all marketing materials meet regulatory requirements
• Monitor and analyze campaign metrics, creating regular reports on program performance and user engagement
• Report out project status updates on a regular cadence to the entire team to improve cross-team knowledge and alignment
• Develop and maintain product marketing reference materials for internal stakeholders
• Conduct competitive analysis and stay current with credit card industry trends and best practices
• Work with Product teams to identify opportunities to enhance the in-app and web experience based on user feedback and behavior data