Senior Director of Customer Marketing, Campaigns & Tier 1 Events, ForgeRock
$182-236.5k
+ Bonus
Identity and access management solutions
Be an early applicant
Identity and access management solutions
1001+ employees
Be an early applicant
$182-236.5k
+ Bonus
1001+ employees
Company mission
To make digital experiences both secure and seamless for all users, without compromise.
Role
Who you are
- 10+ years of progressive marketing leadership experience in B2B tech/SaaS, including experience managing multiple teams and functions
- Strong background in customer marketing, campaign strategy, and event leadership
- Experience working closely with Sales and SDRs on GTM execution
- Proven success in building and scaling customer advocacy programs and integrated campaign frameworks
- Passion for crafting exceptional customer and brand experiences
- A collaborative, entrepreneurial mindset with a bias for action and results
- Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day
What the job involves
- Ping Identity is seeking a dynamic and experienced Senior Director of Customer Marketing, Campaigns & Tier 1 Events to lead the strategic evolution of these three key pillars of our marketing engine
- As a key member of our Marketing Leadership Team, this role will oversee high-impact teams and work cross-functionally across all marketing functions, playing a central role in accelerating pipeline, increasing customer loyalty, and amplifying brand influence
- You’ll be responsible for taking these functions to the next level—building a more unified, data-driven, and customer-centric approach that drives growth across the full customer lifecycle
- This is a highly cross-functional leadership role that will require tight collaboration across Product Marketing, Demand Gen, Field Marketing, Sales, and Customer Success
- Own the full customer lifecycle marketing strategy—from onboarding and engagement to retention, expansion, and advocacy
- Build and scale customer reference, testimonial, and advocacy programs, ensuring customers are at the center of our storytelling and GTM motions
- Partner with Customer Success to drive value realization and engagement through strategic campaigns, success stories, and community
- Lead a team focused on elevating the customer voice as a powerful growth lever
- Architect a cohesive, multi-channel campaign strategy aligned across Marketing, SDRs, Sales, and Product Marketing
- Ensure every campaign is deeply tied to business outcomes—pipeline generation, expansion, and brand impact
- Break down silos and unify marketing motions under a shared campaign framework that’s consistent across teams and regions
- Lead a team responsible for campaign planning, orchestration, and reporting
- Redefine our event experience strategy to elevate brand perception and deepen customer and prospect engagement
- Oversee the planning and execution of high-impact events, including PingYOUniverse and major industry conferences
- Drive alignment between in-person and digital experiences, ensuring event strategy amplifies integrated campaigns and thought leadership
- Lead a team that builds memorable, outcomes-driven experiences with measurable ROI
Our take
PingIdentity is a platform, delivered through both cloud services and on-premises software, that is used to provide a comprehensive Identity and Access Management service. In today’s highly connected digital world, digital identity management services — the process of identifying and authenticating users on networks to access services — has become a key aspect of interacting on the internet.
The digital identity market is worth approximately $30 billion today but growing at upwards of 18.5% and potentially as big as $100 billion by 2024, according to the latest forecasts. Consequently, competition is heavy for PingIdentity, with some other strong players in the various branches of identity management including Okta, LastPass, and Duo Security. The merger between PingIdentity and ForgeRock went some way to consolidating a firm rooting in the industry for both companies.
The now combined, PingIdentity and Forgerock have successfully attracted considerable funding and serve hundreds of brands, including Morningstar, Vodafone, and GEICO as well as governments like Norway, Canada, and Belgium. Alongside this, both companies were acquired by the leading software investment firm, Thoma Bravo in 2022 before the merger. This acquisition offered a unique opportunity for PingIdentity to further grow and marked the beginning of an exciting new chapter for the combined company and its customers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2020
$93.5m
SERIES E
Sep 2017
$88m
SERIES D
Total funding: $233.5m
Company benefits
- AD&D: Benefit to financially help loved ones in case of accidental death or disability
- 100% Company paid Health Care options
- Vacation Allowance
- Health and Wellbeing resources
- Parental Leave and Family Bonding
- Expert Eye Care and the lastest eye wear
- Range of dental coverage
- Retirement programs with several investment options and financial planning services
- Employee Assistance Program
- Free lunches, snacks, and drinks
- Commuter Offset
Leadership
Andre Durand
(CEO)Is on the board for Jamf, Executive Chairman of Identiverse. Previously the Co-Founder of Digital ID World, LLC and Founder and General Manager of Jabber, Inc.
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