Director of Analytics, Zeta Global

• Demonstrated ability to implement statistical analysis and predictive modeling techniques
• Proficient in translating complex technical analyses into actionable business insights
• Expertise in utilizing data visualization tools (such as Tableau, SQL, Power BI) to disseminate insights effectively
• Exceptional written and verbal communication skills with a knack for presenting complex data in an engaging and clear narrative
• Ability to meet aggressive deadlines without sacrificing attention to detail
• A proactive, innovative thinker who consistently adds tangible value for both internal stakeholders and clients through actionable recommendations
• Growth mindset to build innovative, excellent, and scalable analytics function

Desirable

• Zeta Global is looking for a highly analytical, creative, and visionary Director of Analytics to join our Actions Account Analytics team
• In this role, you will leverage performance optimization, advanced narrative development, and sophisticated data visualization to communicate performance and drive actionable insights for our clients
• Reporting to the SVP of Actions, you will play a pivotal role supporting multiple lines of service through strategic data analysis, innovative predictive modeling, and impactful client engagement
• Own end-to-end campaign performance analysis and reporting across agency, lead generation, and lead engagement BU’s
• Identify and recommend self-initiated opportunities for campaign optimizations and strategic improvements
• Generate comprehensive, data-driven analyses that enhance ROI for revenue-driving campaigns and agency clients
• Deconstruct extensive datasets to extract actionable insights and formulate recommendations that drive tangible business outcomes
• Collaborate with Global Data Science team to develop of state-of-the-art predictive and machine learning models designed to improve conversion and cost effectiveness of marketing campaigns
• Support initiatives that transform market lead buying practices through innovative analytics solutions
• Work closely with BU leaders to discover and understand client needs – translating into clearly executable action plan
• Serve as data visualization SME to develop clear presentation of insights and results with aligned narratives to internal and client stakeholders
• Serve as a key client-facing resource, consulting directly with clients to communicate Zeta expertise, complex data insights, and analytics performance management systems
• Design and implement systems that optimize campaign performance, media allocation decisions, and scoring-driven media plans
• Scale systems while building best in class analytics practice and high agency team