Senior CRM & Lifecycle Marketing Manager, Fresha
5 days a week in office ( Old Street, London)
Booking software for beauty & wellness brands
Open for applications
Booking software for beauty & wellness brands
201-500 employees
Open for applications
5 days a week in office ( Old Street, London)
201-500 employees
Company mission
To empower beauty and wellness businesses and help millions look and feel their best.
Role
Who you are
- The ideal candidate is a CRM expert with hands-on execution experience and a strategic mindset, ideally within a fast-paced two-sided marketplace environment
- You’ll have deep experience working with HubSpot and be comfortable managing both marketing and sales/commercial CRM workflows
- 5+ years experience within CRM, using Hubspot
- 2+ years experience within a senior CRM role, managing and presenting to senior management
- Experience in mapping customer journeys and building automated email workflows
- Strong understanding of CRM data and associated technologies
- Demonstrable experience and success in delivering marketing growth through CRM programmes
- Knowledge of deliverability best practices and ability to manage email send volumes autonomously
- An entrepreneurial, solutions-driven individual, with a clear focus on outcomes
- Work effectively in a fast-paced environment requiring new perspectives and with multiple competing deadlines
- Robust communication skills with ability to present information appropriately to a diverse range of audiences
- Ability to build strong working relationships with cross functional teams
- Basic knowledge of HTML is essential
- Bachelor’s degree in Business, Marketing or related discipline
- Line management experience is preferred
What the job involves
- As part of our exciting growth plans, we’re looking for an experienced and results-driven Senior CRM & Lifecycle Marketing Manager to play a key role in shaping and executing our CRM strategy
- This role will focus on delivering regular and automated communications to our database of businesses that rely on Fresha to power their operations daily
- Reporting to the VP of Marketing (Brand and Communications) and working closely with Product, Revenue Operations, Customer Experience, and the wider Marketing team, you will be responsible for developing and optimising our CRM programs
- This includes driving lead activation, feature adoption, monetisation, and retention through a combination of ad hoc and automated marketing communications
- While the primary focus will be on a B2B audience (businesses using the Fresha platform), the role will also expand to include B2C communications (end customers booking appointments through our marketplace)
- This is a crucial role in ensuring engagement and conversion at every stage of the marketing funnel while implementing best practices across HubSpot to maximise impact
- You’ll also serve as a key CRM advocate within the business, managing our relationship with HubSpot and supporting internal teams in leveraging the platform effectively
- Problem-Solving & Execution – You’ll take a hands-on approach to identifying gaps, troubleshooting issues, and optimising HubSpot’s Marketing Hub, ensuring all automation, segmentation, and workflows are built for maximum impact
- Marketing Hub Ownership – You’ll be the owner of HubSpot’s Marketing Hub, responsible for setting up, managing, and improving automated and manual marketing communications to drive lead activation, engagement, retention, and monetisation
- Cross-Functional Collaboration – As the HubSpot marketing expert within Fresha, you’ll work closely with Marketing, Customer Experience, and Product teams to design, build, and optimise ad hoc communications and automated marketing workflows that enhance partner engagement and conversion
- Lifecycle Management – You’ll develop and refine lifecycle marketing programs within HubSpot, ensuring marketing communications are aligned with key customer journey stages and business goals
- Optimisation & Execution – From newsletters to product marketing campaigns, tactical promotions to automated workflows, you’ll be responsible for continuously testing, iterating, and improving CRM communications
- HubSpot Account Management – You’ll work closely with our Hubspot CRM Administrator and be the primary point of contact with our HubSpot account manager, ensuring we’re making full use of new features, best practices, and platform enhancements that can improve our marketing effectiveness
- Process & Best Practices – You’ll establish and uphold CRM best practices, ensuring all marketing campaigns follow data hygiene standards, compliance requirements, and HubSpot's most effective methodologies
- Data & Analytics – You’ll track and analyse HubSpot Marketing Hub performance, using data insights to measure campaign success, identify areas for improvement, and inform future marketing decisions
- Reporting & Insights – You’ll prepare and present regular CRM reports to leadership, sharing performance trends, key learnings, and actionable recommendations to enhance Fresha’s marketing communications
Application process
- Screen call - Video-call with Talent Team - 30 mins
- 1st stage - Video-call with the CMO - 60 mins
- Final stage - In-person presentation with Chief Marketing Officer, Chief People Officer and other senior team members - 90 mins
- We aim to complete the entire interview process and deliver feedback within 2 weeks
- Every job application received is reviewed manually by our talent team. While we strive to assess applications within 7 days, the sheer volume of talented individuals expressing interest may occasionally extend this timeframe
Salary benchmarks
Our take
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its centralised marketplace, while beauty and wellness businesses and professionals use its all-in-one platform to manage their entire operations through a range of intuitive software and fintech solutions.
The company has taken a different approach compared to rivals in the salon management space. Rather than charging monthly, its software is free to use, and charges when a booking is made through the system. Fresha's platform also offers a range of financial products such as point-of-sale, customer records management and marketing automation, making it an appealing option for salon operators. This has allowed the company to swiftly build a network of merchants for its marketplace, and collate over 110,000 partner businesses processing over 1 billion appointments booked to date. The marketplace also creates revenue potential for partner companies through its online bookings, building integrations with social media brands like Instagram and Facebook.
Now that Fresha has solved the chicken-and-egg problem of starting a marketplace, it is using its market position to scale quickly. It now has 100,000 partner venues and is working within 120 countries. Between 2021 and 2023, it enjoyed 190% growth in its global bookings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Dec 2021
$52.5m
SERIES C
Jun 2021
$100m
SERIES C
Total funding: $195m
Company benefits
- Work from home opportunities
- Fast track career progression
- Travel coverage when visiting teammates - through workshops and social events
- A vibrant and collaborative company culture
- Company social events
Company HQ
Old Street, London, UK
Leadership
William Zeqiri
(CEO)Previously VP of Technology at Dubai Holding (investment management). Digital Services Manager for New Zealand Human Rights Convention
Nick Miller
(Product Chief)Previously a Programme Manager for New Zealand Trade and Enterprise. Founded a business with William in 2005 (a strong signal of their partnership)
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