Senior Web Designer, Sprout Social

• Systems-Focused Mindset: A deep understanding of scalable design principles and the ability to create web pages that enable rapid iteration and experimentation
• Accessibility Expertise: A passion for creating inclusive experiences and a strong understanding of WCAG accessibility standards and best practices
• AI Fluency in Web Design: Proven ability to use AI strategically—whether for wireframing, personalization, performance optimization, or testing—to increase impact and unlock new creative possibilities. A strategic mindset for evaluating where AI adds value, with a track record of using emerging technologies to drive efficiency and elevate creative outcomes
• Collaboration Skills: Proven ability to work effectively across disciplines, including Marketing, Product, and Engineering teams. Strong interpersonal skills and a commitment to partnership
• Strategic Thinking: Ability to align design decisions with business goals, KPIs, and customer insights. Experience using data to inform and optimize design solutions
• Adaptability and Resilience: A solutions-first mindset that can navigate ambiguity, embrace feedback, and respond thoughtfully to constraints
• Growth-Oriented Attitude: A desire to mature Sprout’s design discipline and grow into leadership roles while leading without authority
• Professional Experience: 5-7 years of experience working cross-disciplinary, including collaboration with developers and marketing teams. Experience with design tooling such as Figma or Framer
• Design Expertise: A portfolio showcasing creative problem-solving and scalable web design work. Demonstrated ability to design for revenue generation and business impact
• Strong Communication and Collaboration: Exceptional verbal and written skills, able to articulate design rationale and impact to both technical and non-technical stakeholders

Desirable

• Sprout Social is seeking a Senior Web Designer to join our Brand Creative team, where you’ll play a key role in shaping Sprout’s web presence and driving brand awareness and inbound pipeline.
• This role blends creative strategy, technical collaboration, and systems thinking to deliver scalable, accessible, and impactful web experiences.
• You’ll leverage a deep understanding of Sprout’s brand tenets to design visually engaging and user-centric experiences that resonate with our audience.
• Working closely with multidisciplinary teams, you’ll ensure Sprout’s brand identity is consistently represented across all digital touchpoints while enabling fast iteration and experimentation
• As a Senior Web Designer, you’ll collaborate with an experienced team to create visually compelling, user-centered web experiences that bring Sprout’s brand to life and support key marketing goals. You’ll take a hands-on role in designing polished, accessible pages and campaign work that reflect our creative vision and drive measurable impact.
• While you’ll contribute to the evolution of our scalable design systems, your day-to-day focus will be on craft, quality, and performance that directly impact revenue.
• This role offers opportunities to deepen your expertise within a supportive, high-performing team and play a visible role in shaping the web experiences that move our business forward
• Collaborate Across Teams: Partner with Marketing, Product, and Engineering teams to deliver web experiences that align with business goals and customer needs. Build strong relationships across disciplines to ensure alignment and amplify impact
• Drive Innovation: Approach ambiguous challenges with curiosity and creativity, proposing solutions that push boundaries while staying aligned with Sprout’s brand vision and business objectives
• Design Scalable Systems and Experiences: Evolve our library of templates and components to support fast-paced campaign launches without sacrificing brand integrity. Apply systems thinking to create visually engaging and user-centric web experiences that align with Sprout’s brand identity and business goals. Advocate for adaptability, ensuring both systems and designs are prepared to meet future needs
• Champion Accessibility: Lead efforts to create accessible, user-centered designs that meet or exceed accessibility standards. Educate peers on inclusive design principles and advocate for accessibility across all projects
• Collaborate with Developers: Create clear documentation, assets, and specifications to ensure a seamless handoff of designs to developers. Actively participate in implementation reviews to maintain design integrity
• Create Alignment: Align design decisions with business objectives, KPIs, and customer insights. Use data-driven approaches to optimize web performance and drive measurable outcomes
• Manage Complex Projects: Independently manage multiple projects, prioritize tasks, and consistently deliver high-quality work on time
• Within 1 month, you’ll plant your roots, including:
• Completing Sprout’s New Hire training program alongside other new team members
• Getting acclimated to the Brand Creative team’s Objectives and Key Results (OKRs) and understanding how they align with broader Marketing KPIs
• Building relationships with key partners and collaborators across Marketing, Product, and Engineering teams
• Shipping your first landing page asset, ensuring alignment with Sprout’s brand standards and accessibility guidelines
• Collaborating with your manager to define your goals and identify areas for growth within the role
• Within 3 months, you will:
• Begin leading discussions around the evolution and scalability of Sprout’s Brand design systems, advocating for consistency and adaptability
• Partner with Creative Operations to establish clear project timelines and expectations, ensuring smooth team workflows
• Continue growth conversations with your manager, identifying leadership opportunities and areas where you can lead without direct authority
• Proactively contribute to cross-disciplinary collaboration, fostering alignment and amplifying the impact of your work
• Within 12 months, you will:
• Take ownership of cross-organizational projects, driving alignment between Brand Creative and Marketing teams to deliver impactful web experiences
• Collaborate with Marketing partners to create strategic plans that align design efforts with business goals and customer insights
• Ideate and iterate on existing work, proposing innovative solutions that push boundaries while maintaining brand consistency
• Serve as a go-to expert for scalable web design systems, accessibility best practices, and cross-disciplinary collaboration