Picnic is one of Europe's largest online supermarkets, quickly growing into a household name with its simple, yet innovative app and green business model. Thanks to its ‘own the supply chain’ model and daily delivery routes (as opposed to on-demand delivery), the company is able to run a low-cost business targeted at the mass market, rather than premium buyers.
One of the major factors in the company’s rampant growth since 2015 is its capacity for free delivery, enabled by these daily delivery routes. The company's fleet has grown from 4 vans to more than 1,000 electric vehicles, cutting down on carbon emissions as it serves its hundreds of thousands of users.
The company's impressive funding - which has been heavily backed by the likes of The Bill and Melinda Gates Foundation to the sum of 1.4 billion euros in funding - has enabled Picnic to expand beyond The Netherlands into Germany, France, and further afield. Picnic is well set to see continued growth and expansion as it further disrupts the grocery delivery market.
Steph
Company Specialist at Welcome to the Jungle