Head of Marketing, Crossing Minds
Recommendation platform for businesses
Open for applications
Recommendation platform for businesses
21-100 employees
Open for applications
21-100 employees
Company mission
To help businesses create magic moments for their customers by proactively surfacing the items that are most relevant to them.
Role
Who you are
- 5+ years of hands-on marketing experience in a B2B role
- A scrappy can-do attitude to change online e-commerce experiences across the planet
- Understanding of how to build and scale a B2B sales funnel
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions
- Ability To create sales campaigns that communicate clearly to targeted audiences and while supporting our brand values and mission
- An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time
- Great analytic skills and thinking to maximize all outbound campaigns and budgets
- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
Desirable
- Webflow
- Figma
What the job involves
- Handle Crossing Minds’ marketing vision and roadmap
- Build and manage a rich B2B content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
- Build and manage our event strategy and calendar to ensure we meet in person with our ICP and attract qualified leads for the sales team
- Launch an analyst program to expand exposure to Gartner and Forrester and “get on the map” for solutions in our field
- Support the sales team with relevant marketing materials (eg. competitive battle cards) and decks to ensure our story is conveyed effectively
- Build, manage, and measure our social media profile and presence primarily on LinkedIn. Find and build additional relevant channels to grow our presence and awareness for Crossing Minds
- Create a repeatable and scalable process to feed the sales funnel, including measuring and tracking quality leads through relevant CTAs, web and social content, and sales promotions
- Together with the product team, amplify awareness and education campaigns to turn them into impactful sales and lead-gen programs
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels
- Create shareable content appropriate for specific networks to spread both our brand and our content
- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand-new audiences
Our take
When online shopping, you're likely to encounter recommender software that presents you with products similar to what you're currently exploring. Crossing Minds is a recommendation platform for businesses, specializing in enhancing online discovery and boosting engagement.
The company is led by world-renowned AI pioneers who have implemented the latest advancements in machine learning to create its products. Crossing Minds stands out because it leverages onsite actions instead of using personal data and, therefore doesn’t infringe on customer privacy. This has led to impressive customers including Backcountry, Camp and Penguin Random House.
Crossing Minds is the only AI recommender system backed by Shopify, following recent strategic investment. This investment illuminates Crossing Minds potential; it is a time when consumer data privacy laws are being tightened, hence there is a focus on solutions that drive engagement without undermining consumer privacy, which is offered by Crossing Minds.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
17% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2021
$10m
SERIES A
Jul 2017
$3.5m
SEED
Total funding: $13.5m
Company benefits
- 75% coverage on Medical, Dental, and Vision insurance. As well as 100% coverage on Basic Life!
- Employer-matched 401(k)
- 20-day PTO
- 9-days of paid holiday
- Company shutdown from 12/24 - 01/01
- Professional education opportunities
- Visa support, if needed
Company values
- We Are Pragmatic: Our technology is built with purpose to deliver real-world solutions. While our work is backed by meticulous research, we are far from theoretical academics. The path forward is always the one that results in the best end experience
- We Build With Integrity: We believe technology should serve people. Prioritizing security and protecting consumer privacy is at the core of what we do, and is key to the earning trust from our partners
- We Cultivate Empathy: We understand the value of putting yourself in someone else’s shoes – this helps us deliver more thoughtful experiences and also create a company culture where everyone’s voice is valued and heard
- We Empower Others: We empower businesses to provide a great customer experience while bringing their content and products to life. And, we empower our teammates to always be creating and improving our technology
- We Over Deliver: Crossing Minds pushes the boundaries of what is possible in the realm of customer experience. We always go the extra mile for our clients, partners and teammates
Company HQ
SoMa, San Francisco, CA
Leadership
Alexandre Robicquet
(CEO)Previously acted as a Graduate Research Assistant in Artificial Intelligence for Stanford University.
Emile Contal
(CTO)Previously served as a Research Intern for CMLA, LISA University of Montreal, and LaBRI University of Bordeaux.
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