Director of Marketing, Quidd
Marketplace
Digital collectibles marketplace
Job no longer available
Digital collectibles marketplace
21-100 employees
Job no longer available
21-100 employees
Company mission
To usher in the digitisation of collecting, owning, and exchanging fine art, memorabilia, and collectibles.
Role
Who you are
- Functional: a minimum of 8+ years of marketing experience, 3 years of which were spent building and running marketing organizations, for a startup, technology company, or big brand
- Industry: personal and professional experience in marketplaces, collectibles, e-commerce, and/or crypto
- A self-starter; you are incredibly entrepreneurial and can build teams, processes, and infrastructure from the ground up
- An owner’s mentality; as the owner of all things marketing at Quidd, you are always seeking out problems to solve, are biased towards action, and are ROI-oriented
- A problem-solver; you use frameworks to rigorously define and analyze complex problems, creating and implementing defensible solutions
- Cross-functional and collaborative; you are a strong partner of product, engineering, and operations teams, gaining supporting and tilting the roadmap towards marketing
- Quantitative; you have a strong quantitative skill set and deep technical understanding of data, frameworks, and tools to spur growth
- A storyteller; you are a natural at drawing in an audience and telling our story, and the story of our collectors
- A collector; you can inhabit the collector’s mindset because you yourself collect (trading cards, memorabilia, rare books, sneakers, NFTs, etc)
What the job involves
- Relaunch a collectibles brand in 2022
- Develop and execute the company’s overall marketing strategy, starting with branding, community, social media, content and editorial, and digital marketing (CRM, email, app install, PPC) through H1 2022
- Expand in-house and agency-led marketing capabilities, including multi-channel marketing (re-targeting, sponsorships, events, print, outdoor), PR, trade marketing, analytics and lead generation, and partnerships and business development in H2 2022
- Hire and nurture a growing organization of digital marketing specialists
- Build the company’s next-generation marketing technology stack, evaluating external vendors and making build-vs-partner decisions in close collaboration with engineering
- Define, instrument, manage, and optimize a wholly-new customer conversion funnel, from acquisition through to referral, managing all data flows
- Develop long-range marketing and business plans, including forecasting, planning, budgets, resource allocation, KPI measurement, and performance optimization
- Scale up marketing operations to manage a multi-million dollar budget
Our take
Quidd is a digital collectible and NFT marketplace allowing users to buy, sell, and trade digital collectibles from their favorite shows and brands. Since the company's launch in 2015, it has gone on to work with some of the world's most prominent brands including, Disney, HBO, Funko, and over 300 others in order to bring fan favorites into the world of blockchain.
These collectibles are purchased using Quidd tokens and like real-life collectibles, the more sought after an item is, the quicker it will sell out, matching the excitement held in traditional trading. With over 70 percent of Quidd users having never collected physical items, it's fair to assume that digital collectibles are taking over from their physical alternative.
As the original digital collectible marketplace, Quidd has been able to secure a plethora of partnerships, allowing them to offer a wide variety of digital collectibles to its users and has become one of the most popular destination for collectors old and new in the digital age.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Nov 2017
$13m
SERIES A
Mar 2017
$6.8m
EARLY VC
Total funding: $22.1m
Company HQ
Midtown East, New York, NY
Leadership
Michael Bramlage
(CEO)Previously served as the Lead Product Manager at Microsoft, the Director/Head of Product at Nokia and as the Vice President and General Manager at The Topps Company.
Salary benchmarks
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