Senior Product Manager, Roku
Ads Targeting & Audience Activation
$260-280k
+ Equity awards
Convenient and affordable TV streaming players
Be an early applicant
Convenient and affordable TV streaming players
1001+ employees
Be an early applicant
$260-280k
+ Equity awards
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- 6+ years of Product Management experience, ideally in ad tech, audience products, ad data platforms — with prior experience at a major social platform or CTV publisher/streamer, a strong plus
- A track record of shipping audience or targeting products at scale, with measurable impact on advertiser adoption, signal coverage, or campaign performance
- Strong technical fluency with audience taxonomies, segment lifecycle, lookalike and propensity modeling concepts, identity and addressability signals, and the data contracts that connect targeting to delivery and measurement
- Experience working across the advertising ecosystem — DSPs, SSPs, ad servers, DMPs/CDPs, measurement, and clean room partners
- Highly analytical — able to quantify the value of a signal, segment, or integration, spot gaps in assumptions, and make principled tradeoffs across coverage, latency, accuracy, privacy, and cost
- Proven ability to drive cross-functional execution across engineering, data science, analytics, sales/ops, privacy/legal, and external partners, with strong communication in ambiguous and trade-off-heavy environments
- Platform thinking — standardize patterns, avoid bespoke solutions, and design for extensibility as the targeting surface scales across owned and 3P activation paths
- AI fluency — fluent use of modern AI tools to accelerate product work. Experience with AI, ML, and automation in product offerings
What the job involves
- We're looking for a Senior Product Manager to own Roku's targeting and audience activation surface — the products that turn Roku's identity, behavioral, contextual, and advertiser-provided signals into the audiences and contextual targets that buyers activate against
- This role drives a multi-quarter product roadmap that defines how Roku audiences are built, curated, distributed, and applied across direct, self-serve, and programmatic activation paths
- This role sits at the intersection of product, engineering, data science, sales, and partnerships — and is central to one of Roku Ads' most important promises: marrying relevant ad experiences for our viewers with the outcomes that matter to advertisers, across every surface they buy
- Own the audience product surface end to end — segment creation, curation, lifecycle, discoverability, and activation across owned and external buying surfaces
- Set the strategy for how Roku audiences are made available to advertisers and partners — including governance, ownership, and role-based access — and drive the product investments that make this scale
- Shape Roku's modeled audience strategy — including how Roku-unique signals feed propensity and lookalike models, and how those models support both planning and in-flight performance use cases
- Expand audience portability — drive Roku audience reach into the major external activation platforms, measure coverage and match performance, and prioritize the next set of integrations
- Land new targeting signals — define how new behavioral, attention, and contextual signals are productized, where they show up across surfaces, and how their value gets measured
- Drive the product investments that make targeting setup faster, more reliable, and more self-serve for both internal teams and external buyers
- Partner cross-functionally to ensure targeting products consume the right inputs and produce the right outputs across the ad stack
- Define success metrics for targeting — coverage, latency, signal adoption, attached-revenue lift — and use them to drive prioritization and retire low-value capabilities
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 141 more jobs at Roku