Product Marketing Manager, Checkr
Growth
$165-194k
+ Equity
2-3 days a week in office
Automated background checks
Be an early applicant
Automated background checks
1001+ employees
Be an early applicant
$165-194k
+ Equity
2-3 days a week in office
1001+ employees
Company mission
To build a fairer future by designing technology to create opportunities for all.
Role
Who you are
- This is a position for someone who possesses research and analysis skills, is strategic in positioning and messaging, and who will thrive in seeing their vision come to life
- If you enjoy working cross functionally with product, marketing, sales, finance, and solutions, and are comfortable wearing multiple hats, this might be for you
- 4+ years of B2B product marketing experience
- Prior experience in marketing a B2B SaaS product at a high-growth company
- Prior experience marketing to SMB customers who sign up for and use software products on a self-serve basis, and strong familiarity with product-led growth (PLG) strategies and principles
- Natural storytelling skills with a gift for writing compelling content that speaks to customer pain points
- Strong project management skills, ability to inspire cross-functional teams (from an executive-level to individual contributor-levels), spearhead complex plans, and present with ease to wide-ranging audiences, including internal stakeholders, webinars, trainings, and industry events
- Proven self-starter with a bias for action and a can-do attitude to get things done
- Highly effective listening and critical thinking skills with deep customer empathy
- Ability to thrive in fast-paced work environments, juggle multiple initiatives successfully, and show adeptness at leveraging data to inform recommendations
- Demonstrated ability to be both strategic and hands-on with a bias for action
What the job involves
- Checkr is looking for a Product Marketing Manager who will play a critical role on the team, influencing what we build, leading product launches, and driving awareness and adoption of our background check products. This role is primarily focused on product-led growth (PLG) motions to understand, engage, and convert SMB customers who sign up for and use Checkr on a self-serve basis
- The role will work extensively with the cross-functional team of growth stakeholders at Checkr. The role is also responsible for working with our monetization product team and our finance team on pricing and packaging research and implementation
- Develop product positioning and messaging for Checkr products and sign-up experiences, especially those designed for our SMB customers
- Lead the product launch go-to-market process, managing cross-functional implementation and post-launch measurement, demonstrating impact
- Understand and support our SMB and Commercial sales channels, training teams on the problems we solve for our buyers in this segment; develop internal tools and playbooks and customer collateral
- Conduct customer and market research to support go-to-market strategy, run growth experiments, identify new business opportunities, conduct pricing analysis, and assess market demand
- Work with the product team to influence the product strategy and roadmap, based on market demand, competitor intelligence, and customer insights
Our take
Checkr addresses the unpleasant and time consuming process of background checks so that companies using on-demand employees can make safer, more informed hiring decisions in less time. Background checks are a critical part of the hiring process, and CEO Daniel Yannisse noticed that they were painfully slow, resulting in loss of work for candidates and productivity downturns for employers.
Before Checkr entered the market in 2014 with its innovative AI technology and a solid $50m in venture capital funding, companies were waiting upwards of two weeks for their checks. Checkr substantially reduces this time frame and has grown to receive a $5 billion valuation.
Checkr has accelerated growth by making several highly advantageous acquisitions of competitor companies GoodHire and Inflection. As the world of work embraces diversity and inclusion, the company announced an end-to-end service for candidates wishing to expunge their criminal records, furthering the company’s ‘fair chance’ mission and clearing 1000s of candidates for free since 2021. New products launched at the end of 2023 include Checkr Pay (providing access to payment right after a shift) and Checkr Onboard (unified onboarding processes), exemplifying how Checkr is keeping pace with a rapidly changing, flexible, and mobile-first workforce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2021
$250m
SERIES E
Sep 2019
$160m
SERIES D
Total funding: $556.2m
Company benefits
- Parental leave
- Stock optoins
- Work from home opportunities
- Comprehensive Health Plans | We cover 100% of insurance premiums and offer generous parental and family leave
- Competitive Compensation | We offer competitive salaries and meaningful equity
- A Variety of Food and Snacks | Our culinary team serves a rotating menu for lunch each day, along with unlimited snacks and drinks
- Wellness Programs | We invest in the holistic well-being of every team member through education reimbursements, onsite massages, and physical therapy
- Flexible Paid Time Off | We want you to take the time you need to relax and recharge
- Fitness and Public Transport Reimbursement | We’ll cover your commute and help you stay active with our onsite gym or fitness provider of choice
Company HQ
Financial District, San Francisco, CA
Leadership
Jonathan Perichon
(CTO)After an MSc in Computer Science, Jonathan worked as a Software Engineer at Mogreet and deliv for a combined year and a half. He co-founded Checkr in May 2014, serving as CTO since.
Daniel Yanisse
(CEO)Daniel worked as a Software Engineer at Mogreet and Deliv before co-founding Checkr.
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