Content Marketing Manager, Lyra Health

• 5+ years of experience in content marketing, public relations, corporate comms or related role —ideally in healthcare, benefit consulting, or HR tech
• Degree in marketing, communications, journalism, public relations or related
• Exceptional B2B content development & writing skills - knowing what to say and how to say it + the ability to simplify complex topics and make them compelling
• A portfolio of work that showcases content across the funnel—from blog posts to sales enablement tools to demand gen assets
• Familiarity with Asana or similar project management tools
• Demonstrated experience using AI tools to ideate, refine or scale content production
• Proven experience working cross-functionally with GTM team members
• Ability to prioritize and execute in a fast-paced, cross-functional environment
• Passion for mental health and making a difference in people’s lives through better care
• Experience with analyzing and reporting content performance metrics

Desirable

• As a Content Marketing Manager, you’ll turn buyer insights, solution-focused storytelling, and sharp thought leadership into content that drives demand, powers customer conversations, and builds lasting brand authority
• In this role, you’ll lead the creation & execution of full-funnel content — leveraging AI to scale smarter and faster
• You’ll partner cross-functionally with Sales, Customer Success and Growth Marketing teams, developing content that influences win rates, supports renewals and drives pipeline
• Buyer obsession is core to how you work
• Partnering closely with Product Marketing and other internal subject matter experts, you’ll bring a strong command of Lyra’s solutions, value props, and market segments to every asset & program you create
• As a shepherd of thought leadership in the mental health space along with our SMEs, you’ll develop a deep understanding of the latest industry trends and thought provoking insights
• Whether speaking to HR leaders, benefit consultants, or other channel partners, your content breaks through the noise and meets buyers where they are
• Execute content strategies and plans for key buying profiles (for example: HR professionals, benefit consultants, channel partners)
• Identify content needs & create full-funnel content packages from seller materials and middle of funnel content to thought leadership that resonates with decision-making HR leaders and influencers
• Develop content across a variety of formats from long format reports, articles and blogs to videos, slides, video and more
• Partner with subject matter experts and leverage original & secondary research to fuel engaging content and insights for your target audience
• Collaborate cross-functionally, working directly with GTM leaders across sales, customer success, clinical, product and marketing to inform content production efforts
• Translate product positioning, value props and enterprise-level stories for target audience engagement
• Provide deal & renewal support for must-win accounts
• Build event content for key Conferences/Events & Webinars
• Partner with freelance writers, agency partners, and internal collaborators to bring high-quality content to life
• Collaborate with the design and brand teams to ensure all content is on-brand and visually compelling