Director of Content, Maple
Office located in Richmond St, Toronto
Virtual health-care platform
Job no longer available
Virtual health-care platform
101-200 employees
Job no longer available
Office located in Richmond St, Toronto
101-200 employees
Company mission
Maple's mission is to power the future of healthcare — simple, connected, human.
Role
Who you are
- The ideal candidate will have a minimum of 8-10 years of brand strategy and/or content creation experience gained in startups and scaleups in the health sector or technology-driven organizations with digitally based operations
- Knowledge and proficiency in CMS (Wordpress), organic social with a priority focus on IG and Linkedin, email, and a strong understanding of best practices for creating data-driven editorial blog content
- The candidate possesses a Bachelor’s degree in Marketing, Communications or Business and has deep knowledge of content marketing landscape and content trends
- A strategic thinker and strong operator, the Director of Content is able to quickly understand and evaluate the industry, spot trends and opportunities, see the big picture (including understanding the overall marketplace and what is happening in the industry in Canada and around the world), and offer new ways to deliver value and breakthrough thinking when it comes to content creation and owned media growth
- Resilient, open-minded and optimistic, the ideal candidate is able to overcome challenges and pivot quickly while inspiring others to operate at a high clock speed. A proven strategic executor with a track record of successfully delivering B2B, B2C and B2I content programs in the market, the ideal candidate actively cultivates a culture that brings excellence to all aspects of operations
- The candidate will have a broad range of content, brand marketing and project management skills. Previous experience working in an agile Sprint environment is an asset
- Although Maple offers work environment flexibility, this position requires regular in-person presence at our office in downtown Toronto
- Passion for results
- Strategic thinker
- Manage complexity
- Operational excellence
- Unwavering focus
- Talent management
- Resilient
- Emotional intelligence
- A healthcare background is not required for this position, however, it may be considered an asset depending on the level of experience
What the job involves
- As the Director of Content, you will have a clear set of strategic priorities aimed at three key areas: (1) building awareness and credibility for Maple as a thought leader in digital healthcare and virtual care; (2) supporting the Demand Marketing function with content required to drive organic demand; (3) lead and drive the execution of effective, highly engaging content and copywriting (short and long formats) to support the rest of the Marketing function and key stakeholders across the business
- This role will work collaboratively with the Marketing team and key stakeholders across the company to distill content needs into creative briefs and enhance our brand through compelling, high quality, and credible narrative storytelling, editing, and copywriting
- The role will ensure high quality and consistency across all channels. They will also incorporate SEO insights to create authority with search engines and deliver in-target organic traffic to the website
- Reporting directly to the VP of Brand & Communications, the Director of Content is a key leadership position within the company
- Critical to success in this role will be the candidate’s proven ability to successfully attract intended audiences by developing attention grabbing content across channels, including but not limited to: blogs, emails, social media, websites, and webinars
- Ability to translate complex topics into customer facing narratives that quickly assures the audience they have come to the right place is a must
- We want the successful candidate to possess a positive attitude and growth mindset, actively identifying opportunities for improvement and introducing cost-efficient winning strategies to scale the content portfolio
- Resilient and collaborative by nature, the successful candidate will possess the ability to manage complexity and navigate a fast-paced environment to deliver meaningful results
- 12–18 MONTH DELIVERABLES:
- To realize the company’s high-growth mandate, within the first 90 days and in partnership with the VP of Brand & Communications, the Director of Content, will have developed a clear operational and data informed content plan inclusive of a manifesto, always on stream, content pillars, channel strategy and thematic calendar that aligns with the overarching business imperatives and timelines
- The integrated content plan will in partnership with the Lifecycle Marketing (LCM) team include email and push, as well as, other owned channels: blog, social and the getmaple.ca website. The content plan will outline key actionable items that will differentiate Maple in the marketplace, drive growth and strengthen the company’s brand awareness and preference across our B2C, B2B and B2I portfolio
- Within 90 days, they will have tested 2-3 MVP content driven experiments with clearly articulated goals and metrics in place. The result will be to quickly ship (we value progress not perfection), learn and identify what can be iterated on or scaled
- In the next 12 to 18 months, they will have implemented the appropriate methodology, tools and weekly metrics to build, grow and measure the impact of the owned media content development establishing aspirational yet attainable operational targets to track improvements, strategically allocating resources to maximize ROI, and delivering a results-driven organization that is able to scale with the company
Our take
Nowadays, virtual interactions are here to stay, particularly in the healthcare industry. Interestingly, Maple was founded in a move ahead of the curve, when tele-health was only feebly established, offering virtual, round-the-clock doctor’s appointments for physical and mental health patients in Canada.
Maple’s ability to provide this seamless service lies in its strategic partnerships with insurers, employers, hospitals and government agencies, such as Morneau Shepell and GlaxoSmithKline. This has enabled it to build the groundwork for a unified healthcare ecosystem that ultimately serves the user, with the company successfully growning its network of experienced physicians into every Canadian province.
Maple's product has shined in recent years, due in part to rapid global digitization. It has amassed significant funding to sustain expansion, bringing it closer to its goal of a unified, open-source healthcare ecosystem. In 2022, the company acquired virtual care platform Wello, that focusses on employer programs, to bolster its offering, as it also explores a move into proactive virtual care as well as the reactive services it currently supplies.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2020
$53.9m
EARLY VC
Sep 2019
$14.5m
SERIES A
Total funding: $74.1m
Company benefits
- Health benefits: Comprehensive health and dental benefits and insurance from day one as well as unlimited online consultations with a General Practitioner on the Maple platform, plus lots more
- Maternity & parental leave benefits: Up to $8,000 supplemental unemployment benefit
- Paid M&P days: 10 paid mental and physical health days plus additional paid and unpaid time off for significant life events
- Learning & development: Up to $1,000 professional development budget per fiscal year, continuous feedback culture and annual performance reviews
- Snack programs: Healthy snacks in the office and DoorDash DashPass for those who are remote
- Team socials: Quarterly team socials, such as virtual escape rooms, art classes, trivia nights and more
- Dollars for doers: If you volunteer regularly with a cause, we’ll make a donation in your name to recognize your commitment
Company HQ
Wellington Place, Toronto, ON
Leadership
Brett Belchetz
(CEO)A practicing physician with previous experience in management consulting at McKinsey & Company.
Roxana Zaman
(COO)Has previous experience in Canadian banking as a Product and P&L manager.
Stuart Starr
(CTO)Worked as a Consultant and Investor at Rypple and is currently the Owner at Newbox solutions.
Salary benchmarks
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