Senior Lifecycle & Marketing Operations Manager, Provi
$125-155k
Online marketplace for alcoholic beverages
Open for applications
Online marketplace for alcoholic beverages
201-500 employees
Open for applications
$125-155k
201-500 employees
Company mission
To better connect each tier of the alcohol beverage industry.
Role
Who you are
- 3-5 years of Lifecycle Marketing Expertise: Proven experience designing and optimizing multi-stage lifecycle programs (onboarding, retention, reactivation, win-back) with a deep understanding of segmentation, personalization, and behavioral triggers
- Operational Excellence: Strong background in marketing operations, including process development, workflow automation, and campaign execution
- Technical Proficiency: Hands-on expertise with marketing automation and CRM platforms (especially HubSpot) and reporting/analytics solutions
- Analytical Mindset: Data-driven approach to measuring, analyzing, and optimizing marketing performance
- Channel Mastery: Advanced knowledge of email marketing, including deliverability, segmentation, and content strategy. Familiarity with other digital channels (paid search, SEO, partner referrals) is a plus
- Strategic Communication: Exceptional written and verbal communication skills. Ability to craft compelling messaging and collaborate effectively across teams and with external partners
- Adaptability & Growth Orientation: Comfort with ambiguity and change. Eagerness to learn, experiment, and scale programs as Provi grows and the industry evolves
What the job involves
- Provi is a leader in the B2B digital marketplace for the wholesale alcohol industry, and we’re seeking a talented Senior Lifecycle & Marketing Operations Manager to join our Marketing Team
- This role is the cornerstone of our marketing team’s next phase
- You will be responsible for designing, executing, and optimizing lifecycle programs and marketing operations that drive acquisition, conversion, and retention
- Your work will ensure that go-to-market (GTM) launches, ongoing campaigns, and communications are flawlessly executed and continually improved
- By implementing best-in-class segmentation, personalization, and automation, you will safeguard Provi’s growth initiatives and unlock new levels of customer engagement and revenue generation
- Lifecycle Program Leadership: Architect and manage always-on lifecycle marketing programs, including onboarding, reactivation, retention, and win-back campaigns. Ensure these programs are highly segmented and personalized for diverse segments (e.g., bars, restaurants, liquor stores) and regional markets
- GTM Execution: Serve as the operational backbone for all GTM launches, such as new market entries and strategic partnerships. Develop scalable processes that prevent execution risk and drive seamless campaign rollouts
- Acquisition & Conversion Optimization: Drive first-order conversion and accelerate the path from sign-up to order by leveraging data-driven segmentation, targeted messaging, and campaign automation. Monitor and improve key funnel metrics, including first-order conversion rate, time-to-first-order, and searcher-to-orderer conversion
- Email & Channel Operations: Oversee the creation, delivery, and optimization of all lifecycle email communications, including onboarding series, seasonal promotions, newsletters, product updates, and re-engagement campaigns. Ensure messaging is actionable, relevant, and drives both direct and indirect conversions
- Marketing Operations & Technology: Own the marketing technology stack, including HubSpot CRM, marketing automation platforms, consent management, and integrations with analytics and reporting tools. Develop and maintain workflows, manage audience segmentation, and ensure compliance with privacy regulations
- Analytics & Reporting: Establish and track KPIs tied to business outcomes. Analyze campaign performance, generate actionable insights, and iterate on programs to maximize ROI
- Cross-Functional Collaboration: Partner closely with product, publishing, sales, and customer success teams to share insights, align on messaging, and coordinate multi-channel campaigns. Facilitate feedback loops to continuously improve lifecycle touchpoints
Our take
70% of Americans drink Alcohol. It’s one of the largest markets in the world, and Provi sets out to conquer it with its centralized platform for alcohol retailers.
Its a simple concept - save bars and restaurants hours of work sending paper or phone invoices to multiple suppliers (most use between 8 and 20 different suppliers) by collating the service of those suppliers all in one place. For such a straightforward idea, its remarkable that Provi is so unique, but it has managed to corner a market.
With 10% of all American retailers that serve alcohol signing on as customers in Provi’s first five years, it’s set to blow up soon, and has been identified as an ‘Emerging Unicorn’ by Crunchbase. With no direct competitors, Provi is leading the charge in upending a market desperately in need of digitization.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2021
$75m
SERIES C
Feb 2021
$25m
SERIES B
Total funding: $124.9m
Company benefits
- Health, Dental, Vision
- 401K with match
- Commuter Perks
- Long/Short Term Disability Employee Assistance Program
- Unlimited PTO and ½ day Fridays in the Summer
- We are remote first but have a great office in downtown Chicago for employees to use
Company HQ
350 N La Salle St, 3000, Chicago, Illinois 60654, US
Leadership
Taylor Katzman
(CEO & Founder)Previously Business Development Manager at both Meltwater Reach and Emnos, as well as Midwest Regional Manager at Drizly.
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