Director of Brand and Product Marketing, Nursa
On-demand nurse staffing app
Job no longer available
On-demand nurse staffing app
201-500 employees
Job no longer available
201-500 employees
Company mission
To enrich the life of every clinician with innovation and opportunity.
Role
Who you are
- 10 + years experience in a similar brand strategy leadership role, ideally in a marketplace environment, with management experience
- Demonstrated ability to tell compelling stories leveraging a variety of methods and channels to truly bring a brand to life
- Experience driving, interpreting and utilizing qualitative and quantitative customer insights
- Expertise in developing results oriented messaging and creative to drive growth
- Proven track record in connecting brand and product marketing to measurable business outcomes
What the job involves
- Reporting to the Chief Marketing Officer, the Director of Brand and Product Marketing will be directly responsible for establishing, communicating, and integrating Nursa’s brand strategy; driving positioning, messaging, and value proposition articulation; and generally executing on brand communication and product marketing activities.
- This is a new role and an opportunity to drive Nursa’s brand and product marketing strategy and execution during the company's next phase of massive growth and expansion
- Develop and execute on brand strategy including responsibility for brand voice and articulation of unified messaging across multiple channels/platforms
- Synthesize market, customer, and competitive insights to drive messaging, product strategy, competitive positioning, and value proposition development
- Work cross functionally to ensure that brand and messaging are consistent across the entire organization
- Drive the vision for team growth and organizational structure, including when to use contractors, agencies, or build in house
- Lead a results driven culture focused on helping the company achieve its short and long term objectives. We have audacious goals and you will be pivotal in bringing these to fruition!
Our take
Nursa is one of a range of well-funded medical-focused companies helping to bring clinics and appointments into the digital age. Unlike online clinic-based medical apps, Nursa’s USP is that it is marketed to the staff themselves as a staffing tool, providing nurses with extra shifts at other hospitals and matching the right job with the right staff.
Flexible to specific needs, Nursa’s multifaceted approach to staffing means that the right care is available to the patients who need it most. During a global need for more medical practitioners, Nursa is presenting a viable solution to the ever-mounting pressures on the global medical industry.
Currently focused on the US, Nursa’s several rounds of funding should be used to expand its reach to the areas that need it most.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Aug 2023
$80m
SERIES B
Nov 2021
$21.9m
SERIES A
Total funding: $103.2m
Company benefits
- Medical
- Vision
- HSA Match
- 401k Match
- Commuter Benefits
- Parental Leave
- Generous PTO
Company HQ
Murray, UT
Leadership
Curtis Anderson
(CEO & Co-Founder)Currently Owner at Elite Speciality Staffing and databot.io. Previously Director Business Intelligence at Partner Fusion and a Senior Producer at The Church of Jesus Christ of Latter-day Saints.
Andrew D. Rigby
(Co-Founder)Currently Principal at RPMFP, LLC. Previously Director of Medical Cannabis at State of Utah and Co-Founder at Cannabis Holdings Company.
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