Demand Generation Manager, Snowflake
Observability
$126-165.9k
+ Bonus + Equity
3+ days a week in office (Menlo Park, CA)
AI Data Cloud for data sharing and app building
Open for applications
AI Data Cloud for data sharing and app building
1001+ employees
Open for applications
$126-165.9k
+ Bonus + Equity
3+ days a week in office (Menlo Park, CA)
1001+ employees
Company mission
On a mission to mobilize the world's data.
Role
Who you are
- Minimum 3 years of experience developing & executing integrated marketing campaigns
- BA/BS in Marketing, Computers, or related field is required
- Marketo certification is required
- Understanding of the observability and software audience
- Experience program-managing large-scale webinars and virtual events
- Demonstrated track record of driving significant growth in demand and pipeline
- Experience growing a database organically
- Experience working with third-party developer publications
- Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, 6Sense, Intellimize and more
- Excellent written communication skills: you will be developing direct response copy for email and landing pages
- The ability to learn new technologies, products and systems quickly
- Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience
- Experience with understanding traditional, digital and emerging channels to create demand
What the job involves
- As a Demand Generation Manager/Specialist, you will actively contribute to the global demand generation strategy, drive pipeline growth, and manage the marketing automation tools such as Marketo, Zoom Webinars, and On24
- You will own and execute campaigns that include: Webinars, PPC, social media, virtual-events, hands-on workshops, email nurture, and lead generation to deliver tailored marketing messages and drive optimization through frequent and ongoing testing and analysis
- You will excel at working cross-functionally with sales, product marketing, field and the partner ecosystem
- You will also be an avid marketing technology user
- The ideal candidate will embody our company values, be creative and have a collaborative work ethic, strong attention to detail, data-driven decision making and a passion to deliver programs and projects that drive the growth and health of our business
- This is not a remote position
- The requirement is that this role will be based in Snowflake's Menlo Park office 3 days per week
- Planning: Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets
- Campaign Management: Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising
- Reporting: Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities. Communicate program results and performance with the sales and marketing teams
- Nurturing: Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel
- Implement testing methodologies to enhance the demand creation process. Use A/B testing to optimize performance, and share best practices with the larger stakeholder teams
- Webinars: Design end to end campaigns for webinars, virtual events, and workshops including setup of platforms such as Zoom Webinars/On24, content, speaker coordination, promotions, on-demand recordings, pre-and-post event nurture, and data tracking. Leverage 3rd party vendors to amplify registrations and attendance
- Operations: Manage and optimize our Marketo instance including creating smart lists, audience segments, emails, landing pages, and setting up end to end campaign tracking. Have a strong working knowledge of Salesforce, and leverage AI tools to automate campaign management
- AI/Pilot: Leverage AI for all aspects of campaign creation. Pilot new channels and platforms to increase conversion rates and stay ahead of the Marketing technology curve. Effectively build stories/plays by slicing and collating existing content such as webinars, whitepapers, and blogs
- Program Management: Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting. Work closely with SDR, Sales, Content, PMM, Field and other stakeholders within and outside the organization
Our take
Developed as a fresh alternative to the archaic systems of data governance and information silos, Snowflake is a frictionless cloud data platform that removes the barriers preventing organisations of all sizes from unleashing the true value of their data.
The company equips organizations with a single, integrated platform that offers the only data warehouse built for the cloud; instant, secure and governed access to their entire network of data; and a core architecture to enable many types of data workloads, including a single platform for developing modern data applications.
Major competitors include Azure, SQL and AWS, and Snowflake has managed to keep ahead of the competition, cementing itself as a global force. Across its 1300+ partners, the company's cloud manages over 250PB of data (with more than 515 million data workloads running every day). Its continued focus on product R&D and partnership expansion have Snowflake well-positioned to manage itself amidst the competition.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 9 rounds)
Feb 2020
$479m
SERIES G
Oct 2018
$450m
LATE VC
Total funding: $1.4bn
Company benefits
- Comprehensive health insurance plans
- Health savings accounts
- Robust retirement plans
- Life and disability insurance
- Weekly online lunch and learns
- Virtual workout classes
- Ergonomic work-from-home equipment
- On-demand mental health and wellness programs
- Fertility benefits and family planning resources
- Generous time-off and various leave plans
- Onsite and Remote Work
- Employee discounts and pre-tax selections
- New hire equity + Employee Stock Purchase Plan (ESPP)
- Quarterly bonus or commission program
Company HQ
Menlo Park, CA
Leadership
Benoit Dageville
(Co-Founder & President of Product)Benoit, a leading expert in parallel execution and self-tuning databases, founded Snowflake after 10+ years at Oracle as a lead architect. He holds a PhD in Computer Science and has 270+ patents.
Thierry Cruanes
(Co-Founder)Thierry is a leading expert in query optimization and parallel execution. He has a PhD in Computer Science with a focus in Database Systems and is a named inventor on 200+ patents.
Sridhar Ramaswamy
(Chief Executive Officer)Sridhar joined Snowflake in 2023 via the Neeva acquisition as SVP of AI and later became CEO. He co-founded Neeva and previously led Google’s Ads business, growing it from $1.5B to $100B.
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