Web Content Manager, Alteryx

• You’re experienced publishing directly into WordPress
• You’re also knowledgeable about the changing landscape of SEO and GEO and collaborate on ideas for how our web presence can impact our AI search results
• As someone who’s both data-driven and creative, you’re comfortable managing many projects at once at a variety of stages and can maintain a strong sense of organization and prioritization
• Experience building, training, and prompting ChatGPT is a plus, as you’ll be encouraged to use AI (with human-in-the-loop guardrails) to drive efficiencies for your work
• Web content and UX best practices
• Highly detailed oriented
• Experience with content management systems (Wordpress)
• Working knowledge modern SEO and AI SEO/GEO principles
• Exceptional proofreading skills

Desirable

• Are you a creative Web content writer with an operational mindset
• The web content manager is an integral member of the team responsible for managing and developing content across alteryx.com
• In this role, you will lead and contribute to a best-in-class web user experience that engages visitors and drives action
• As a member of the Content & Creative Studio, you’ll collaborate with team members to ensure that our web content informs, educates, and converts visitors with compelling copy and storytelling that aligns with the Alteryx brand
• As a writer with a web content strategist mindset, you’ll approach alteryx.com with a digital editor’s eye, looking for ways to keep the content dynamic and relevant with a regular cadence of updates using a variety of media types
• A strong partnership with our Digital Strategy & Operations team is critical, as they manage the technical aspects of the Alteryx web experience as well as our SEO program
• You’ll tap into your operational side to conduct regular content and performance audits and, alongside the Digital Strategy team, tune, test and experiment by providing content support for a/b tests and personalization strategies
• You’ll partner with demand generation, localization, product marketing, and other functional teams who contribute content to alteryx.com, to continuously evolve and improve our web content
• This role will collaborate with owners of additional Alteryx online properties such as the Alteryx Community and customer portals, but will not directly manage those properties
• Building alignment with these colleagues and contributing to an integrated online ecosystem is important
• Develop a deep understanding of Alteryx company, platform, go-to-market priorities, and thought leadership initiatives in order to ensure messaging is reflected accurately and consistently in web content
• By partnering with the Digital team, learn about digital user journeys, motivations and drivers for key audience segments; create content with these learnings in mind
• Develop and implement processes for creating and updating content in alignment with the marketing and company strategy
• Collaborate cross-functionally with colleagues and stakeholders to understand content requests and measurement goals
• Plan, write (or coordinate) content in accordance with web, SEO and messaging strategies. Integrate content throughout the site to maximize content investments and enrich the user experience
• Ensure all content is accurate and aligned with brand messaging and editorial style guidelines
• Ensure content is relevant and engaging to defined audiences
• Contribute to regular review/update of all web content
• Maintain a calendar of updates for an operational approach
• Continually monitor trends and best practices in web content