Senior Staff Digital & Social Marketing Manager, Aurora
$150-240k
+ Eligible for equity and an annual bonus
Self-driving technology company
Open for applications
Self-driving technology company
1001+ employees
Open for applications
$150-240k
+ Eligible for equity and an annual bonus
1001+ employees
Company mission
To deliver the benefits of self-driving technology safely, quickly, and broadly.
Role
Who you are
- We’re looking for a seasoned digital marketing leader with deep expertise in digital strategy, social media, and content marketing within the B2B tech space or similar industries
- The ideal candidate is both a creative storyteller who can translate complex technical concepts into compelling product stories, and a strategic thinker with a keen understanding of digital trends and social media platforms
- Self-motivation, problem-solving skills, and the ability to manage ambiguity, prioritize, and balance competing demands are essential
- Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent experience
- 12+ years of experience in digital marketing within an agency, campaign, or B2B marketing setting
- Proven track record as a digital marketing generalist with deep expertise in digital media, social media, and content development
- Strong proficiency with digital marketing tools (like Google Analytics, Sprout Social, Semrush) and ad platforms (like LinkedIn, Google Ads, TTD)
- Expertise in social media content creation and management across platforms including LinkedIn, X, Facebook, Instagram, and YouTube, as well as website CMS
- Experience managing paid media campaigns and using data analytics for optimization
- In-depth knowledge of digital marketing trends, tools, and best practices
- Act as a strategic advisor and subject matter expert to diverse internal stakeholders and cross-functional partners
- Able to build trust and drive consensus with diverse teams and stakeholders
- Proven ability to work well under pressure and effectively manage change, ambiguity and shifting priorities
- Excellent written and verbal communication skills
- Flexibility to travel and work across time zones as needed
Desirable
- Experience managing a team. While this role does not have any direct reports immediately, our team will grow in the coming years and there is potential for this role to become a management position
- Basic knowledge of design tools / ability to visually communicate new concepts or basic mockups
What the job involves
- As the Senior Staff Digital & Social Marketing Manager, you will play a critical role in developing and executing digital marketing strategies that expand Aurora’s online presence and audience engagement in anticipation of our 2025 product launch
- You’ll oversee digital and social media marketing efforts, extracting actionable insights to guide and measure success
- Develop and execute a comprehensive digital marketing strategy aligned with company goals to drive brand awareness, audience engagement, and lead generation
- Lead the planning and execution of integrated digital media campaigns across paid and owned channels
- Partner cross-functionally to create product stories that engage target audiences through digital and social channels
- Manage the ongoing redesign of aurora.tech with an agency partner and own content strategy and updates to the website on an ongoing basis
- Oversee SEO and SEM to ensure strong digital presence and search visibility
- Leverage analytics tools to assess campaign effectiveness, social media impact, and website engagement, using insights for ongoing optimization
- Lead the company’s social media strategy and manage its growth across platforms including LinkedIn, X, Facebook, Instagram, and YouTube
- Drive content strategy and collaborate with the marketing, comms, and creative teams to develop engaging social content and maintain a robust social media pipeline and editorial calendar
- Deploy and monitor content and nurture a community of followers, enhancing engagement through responsive and relevant interactions
- Stay up-to-date with industry trends, competitor activity, and platform updates to drive innovative social strategies
- Provide regular reports and insights to leadership, identifying areas for optimization and growth
Our take
In spite of emerging from stealth mode in 2018, Aurora is making strong waves in the flurry of startups racing to develop fully autonomous vehicles. Aurora’s hardware and software developments have focused historically on self-driving trucks, which it expects to launch commercially in 2024.
It recently named Ossa Fisher as its new President, who will focus on scaling operations ahead of this commercial launch. Passenger cars and associated services are expected to roll out following this launch. However, the self-driving industry is riddled with unmet deadlines, cash shortfalls, and tough technological challenges.
To remain competitive with deep-pocket industry giants like Tesla and Google’s Waymo, the company continues to land substantial backing from the likes of Sequoia Capital, accelerating its post-IPO growth. The pedigree of its founders may well continue to win over investor confidence. It boasts leading prior positions in the self-driving divisions of Tesla, Uber, and Google.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Dec 2020
$400m
GROWTH EQUITY VC
Feb 2019
$600m
SERIES B
Total funding: $1.1bn
Company benefits
- Choice of regional HMO options, PPO options, and high deductible plans, with the option to contribute to a health savings account (HSA). If you choose a high deductible health plan, Aurora will make employer contributions to your HSA
- Comprehensive dental coverage and access to a nationwide provider network
- Coverage for vision exams, glasses, contacts, discounts for LASIK, and other vision services through a nationwide provider network
- In-office lunches, snacks, and drinks available
- GymPass offers on-demand virtual classes (fitness, yoga, strength, and more), well-being coaching, and budget management. Discount on nationwide gym memberships
- Headspace offers access to guided sessions that focus on everything from stress to relationships, anxiety, and sleep
- SoFi. Refinance your home, student and personal loans
- Fetch offers discounts on pet insurance
- PerkSpot offers discounts on vacations, car rentals, and entertainment
- Access support services to help with your family planning journey including fertility care, adoption, and surrogacy. Reimbursement of $20,000 lifetime benefit
- Save for your future with Aurora’s 401(k) Plan. Pre-tax and Roth contribution options are available
- 24/7 access to online resources and unlimited phone consultations for stress, grief counseling, depression, and relationship conflicts (personal and professional), and limited in-person sessions
- Set aside pre-tax money to pay for qualified transit and commuter benefits
- Cigna travel accident insurance provided for business travel
- LinkedIn Learning is an e-learning resource to support professional development. Aurora Academy is an internal learning and development program designed to up-level our team by teaching skills that are essential to Aurora’s mission
- Modern Health is a mental wellness benefit that includes 14 sessions with a certified coach and 12 sessions with a therapist, if needed. Unlimited access to live provider- lead community circles, digital mediation, and more
- Flexible/reasonable vacation for salaried employees; accrual of 20 vacation days per year for non-exempt employees, 11 paid company holidays per year, and reasonable sick time to stay home, rest, and get better
- Network of employee-led groups that represent Aurorans, organized by cultural identity or collaborative purpose
- Aurora provides all new parents and caregivers 18 weeks of coordinated pay and time off for the birth or placement of a child. Up to 4 weeks of paid medical leave for your own personal illness or injury, or to care for a sick family member
- Set aside pre-tax money to pay for healthcare and dependent daycare expenses using FSA plans
- Company-paid premiums for life insurance (2x salary up to $500,000). Voluntary life & AD&D coverage for you and your dependents is available. Short-term disability benefits are 60% weekly benefit up to a max of $2,500 after a short waiting period. Long-term disability benefits are 60% of monthly salary to $10,000 after a waiting period. Option to enroll in voluntary life/AD&D insurance
- 24/7 access to Unum’s worldwide emergency travel assistance services for personal travel
Company values
- Operate with integrity - We do the right thing. We are thoughtful and use good judgment. We always keep the best interest of our people and our mission at the forefront of how we work
- Focus for impact - We create space to solve problems that matter. We don’t have time for distractions, so we work with urgency and focus on the work that will accelerate our progress towards our mission and strengthen our company
- No jerks - We work from the assumption that people are good, fair, and honest and that the intention behind their actions is positive. We are intentional in how we communicate and interact, and we hold each other accountable
- Celebrate our diversity - Inviting and including diverse perspectives and experiences make us stronger as a team and help us better represent the world we live in. We are building a technology and a company to serve all people and all communities
- Rise to the occasion - We’re charting a path that is challenging, yet filled with an incredible opportunity to impact generations to come. This is not an easy task — it takes resilience, hard work and dedication. Embracing the hard stuff energizes and inspires us to continue. We rally to deliver on our commitments to our partners and each other
- Win together - We are a stronger team when we elevate our unique strengths in service of our common goals. We thrive on open and honest communication to create an environment of mutual accountability, understanding, achievement, and respect
Company HQ
Mountain View, CA
Articles
Leadership
Chris Urmson
(CEO)They have a PhD in Robotics from Carnegie Mellon, and worked as a robotics research scientist at SAIC. They were CTO of Self-Driving Cars at Google.
Sterling Anderson
(CPO)They received a PhD in Robotics from MIT before co-founding Gimlet Systems. They were an Engagement Manager at McKinsey and Director of Autopilot Programs at Tesla.
Drew Bagnell
(Chief Scientist)They hold a Robotics PhD from Carnegie Mellon, where they are also an Associate Professor. They were Autonomy Architect and Perception Lead at Uber Advanced Technology Center. Held the position of CTO at Aurora for over 3 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 32 more jobs at Aurora