Field Marketing and Events Director, LaunchDarkly
$165-194k
+ Restricted Stock Units
More information about location
Feature management for software teams
Job no longer available
Feature management for software teams
501-1000 employees
Job no longer available
$165-194k
+ Restricted Stock Units
More information about location
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- The ideal candidate will have extensive experience in field marketing within the DevOps industry, a deep understanding of enterprise sales dynamics, and a passion for driving success
- 10+ years of marketing experience with a proven track record of driving pipeline growth and supporting territory health through innovative marketing strategies and tactics
- 7+ years of event management and field marketing experience
- Excellent project management, organizational, and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously
- Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce)
- Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences
- Experience working with global, remote teams and collaborating with cross-functional stakeholders
What the job involves
- We are seeking a highly motivated, strategic, and results-driven Head of Global Field Marketing & Events to lead our field marketing initiatives, event strategy and help drive pipeline growth and territory health across LaunchDarkly’s global sales teams
- This individual will be responsible for creating and executing integrated marketing strategies, engaging prospects, execution for third party conferences and LaunchDarkly organized field events, scaling and executing our multi-city roadshow and supporting the overall growth of our brand
- Develop and execute comprehensive field marketing strategies to drive pipeline growth, support sales objectives, and increase brand awareness within targeted enterprise segments
- Provide leadership, strategy, and vision for LaunchDarkly’s execution of field events and conferences that ties into key business objectives
- Collaborate with global enterprise sales teams to identify and prioritize key markets and accounts, develop targeted marketing campaigns, and support account-based marketing initiatives
- Analyze territory health and campaign performance with KPIs to optimize marketing strategies, enhance targeting, and improve overall funnel performance
- Work closely with the Events team and manage regional events, including trade shows, conferences, webinars, and executive roundtables, ensuring high-quality execution and ROI
- Leverage digital marketing channels, including social media, email, and content marketing, to reach target audiences and generate qualified leads
- Effectively manage and enable a team of global field marketers to plan and execute against key business objectives
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
Demonstrating its value to businesses, the platform is used by the likes of IBM, Intuit and Atlassian. Recently it has seemed to focus on further scaling its growth as it develops towards being a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Lakeside, Oakland, CA
Leadership
Edith Harbaugh
(Co-founder, Executive Chair & CEO)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(Co-founder & CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 24 more jobs at LaunchDarkly