Lead Marketing Manager, FoodLabs
Performance, Stealth AgriFintech
+ Equity
Venture studio and investor
Be an early applicant
Venture studio and investor
21-100 employees
Be an early applicant
+ Equity
21-100 employees
Company mission
To have a positive impact on the future of food, nutrition, and health.
Role
Who you are
- Experience in digital marketing, ideally in a B2B, fintech, or tech scale-up environment
- Proven track record in conceptualizing and executing end-to-end campaigns that drive measurable growth
- Strong grasp of performance marketing channels (Google Ads, Meta, Display, SEO, Email, etc.)
- Deep analytical mindset - able to interpret data, calculate ROI, and make decisions based on evidence, not intuition
- Experience managing budgets with accountability for unit economics (CAC, LTV, contribution margin)
- Proficiency with marketing analytics and automation tools
- Excellent project management and cross-functional communication skills
- Hands-on mindset - equally comfortable building, executing, and optimizing
- Fluency in English and German
- You are a strategic operator with the heart of a growth hacker - someone who thrives on measurable results and isn’t afraid to get hands-on
- You understand the full marketing funnel and how to connect creative storytelling with analytical precision
- Structured, analytical thinker who knows how to translate numbers into action
- Deep understanding of online channels and growth loops
- High sense of ownership - you care about performance, efficiency, and momentum
- Curious, experimental mindset with a bias toward learning and iteration
- Comfortable collaborating with product and commercial teams to align messaging with customer value
What the job involves
- As our Lead Marketing Manager, you will own and execute our marketing strategy end-to-end - with a sharp focus on digital demand generation, online campaign performance, and data-driven optimization
- You’ll be responsible for building scalable marketing engines that drive measurable growth while maintaining strong unit economics
- You will conceptualize and run multi-channel campaigns, test new growth levers, and optimize every euro spent toward sustainable customer acquisition, activation and retention
- You will work closely with the founders, product, and commercial teams
- Own the marketing strategy and execution across all channels - from concept to campaign delivery and post-campaign analysis
- Plan, launch, and optimize end-to-end campaigns (paid search, paid social, retargeting, email, content, SEO, partnerships)
- Build and scale demand generation programs with a focus on efficiency, measurable ROI, and long-term retention impact
- Analyze performance data and funnel metrics to continuously refine targeting, messaging, and channel mix
- Balance growth with economics: ensure campaigns are unit-economically sound, optimizing for CAC, LTV, and payback period
- Develop strong cross-functional alignment with Product, Sales and Tech to create cohesive, conversion-driven customer journeys
- Establish marketing analytics dashboards to track KPIs (leads, CAC, funnel conversion, ROI, velocity)
- Test, learn, and iterate - run structured experiments to identify scalable growth levers
- Manage and grow external agency and partner relationships where relevant
- Lay the foundations for a data-driven, results-oriented marketing culture within our company
Our take
FoodLabs is a Venture Capitalist investor and venture studio that focus on intellectual property and scalable business models toward a more sustainable food industry.
The company has adopted its mission after its founder felt the food industry was treated as one of the most relevant industries for human health but as one of the most irrelevant industries to the climate. The food industry’s contribution to greenhouse emissions is huge, hence this mission is as urgent as ever.
FoodLabs also closed its new early-stage fund called Food Fund, which will help European innovators create positive change. It also releases important reports such as "Food For Climate" in 2023, which explores the impact of FoodTech startups on the environment. There are countless other opportunities for FoodLabs to help improve food sustainability and the company will do so with its purpose-for-growth approach.
Steph
Company Specialist at Welcome to the Jungle
Company
Company HQ
Mitte, Berlin, Germany
Leadership
Christophe Maire
(Founder & Managing Partner)Previously founded txtr and gate5 AG, acting as CEO, and High Tech Center, acting as Managing Director.
Salary benchmarks
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