Field Marketing Manager, Fenergo
Americas
$140-170k
+ Opportunity to earn an annual company bonus based on performance
Clinet lifecycle management for financial services
Be an early applicant
Clinet lifecycle management for financial services
501-1000 employees
Be an early applicant
$140-170k
+ Opportunity to earn an annual company bonus based on performance
501-1000 employees
Company mission
To enable financial institutions to digitally transform their end-to-end client lifecycle processes.
Role
Who you are
- 5+ Years proven experience in Account-Based Marketing (ABM) or B2B marketing
- Strong collaboration with sales and cross-functional teams
- Expertise in multi-channel campaign execution
- Data-driven mindset with experience in performance tracking and optimization
- Ability to turn business goals into practical marketing plans
- Proficiency in Martech tools such as Salesforce, Demandbase, Marketo, On24
- Excellent written and spoken communication
What the job involves
- The Field Marketing Manager is responsible for developing and executing account-level marketing strategies that drive engagement, accelerate pipeline and support revenue growth across targeted accounts within the Americas region
- This role partners closely with sales and revenue teams to align marketing efforts with commercial objectives, ensuring coordinated, high-impact account engagement across the full customer lifecycle
- Partner with sales to build and deliver marketing plans for key accounts
- Contribute to regional digital strategy including demand generation channels, in close coordination with central marketing functions
- Define persona-based engagement strategies and sequencing
- Ensure effective coverage of buying committees within target accounts
- Align marketing activities to key commercial priorities and milestones
- Full ownership and accountability of campaigns across digital, , events and executive programs
- Launch campaigns at the right time to support pipeline and revenue goals
- Coordinate content usage and messaging across channels
- Execute campaigns on schedule to the correct audience to support pipeline generation and revenue targets
- Support active opportunities with tailored messaging and campaigns
- Provide and tailor content such as case studies and customer proof points
- Reinforce competitive positioning within strategic deals
- Partner with sales to increase engagement from key stakeholders
- Operate as the embedded marketing lead within commercial pods, partnering daily with AEs and SDRs to drive coordinated account engagement
- Run campaigns to support onboarding and product adoption
- Identify and support cross-sell and upsell initiatives within existing accounts
- Support whitespace analysis and coverage strategies
- Deliver campaigns to support renewals
- Track and report on account-level engagement performance
- Monitor stakeholders’ engagement with the content and stakeholder coverage
- Use data to improve targeting, messaging and campaign performance
- Report impact and insights to key internal stakeholders
- Champion AI-powered marketing workflows including Clay for data enrichment and prospecting, and generative AI tools for content and personalisation at scale
- Success Measures:
- Contribution to pipeline creation within target accounts
- Influence on deal velocity
- Contribution to progressing and closing priority opportunities
- Increased engagement across target accounts and key stakeholders
- Strong coverage of decision-makers and buying groups
- Conversion of engagement into pipeline opportunities
- Overall campaign effectiveness and ROI
- Consistent, timely execution of quality campaigns
- Contribution to upsell and cross-sell pipeline
- Support for renewals and retention
- Increased engagement within existing accounts
Our take
The regulatory technology market is set to see a big jump in the coming years. With market drivers including new regulations in the financial sector and rising instances of money laundering globally, reg tech businesses have big opportunities to get their teeth into.
Fenergo is a major player in this industry. In a nutshell, it handles client and regulatory technology for financial services, providing Client Lifecycle Management (CLM) software solutions for major financial institutions. Used by over 30 of the top 50 financial institutions in the world, Fenergo enables its clients to be compliant with regulations while maintaining an excellent client experience. Creating an 82% faster onboarding process with a 40% reduction in overall costs, the financial advantages for users are clear.
Following its 2021 acquisition by Astorg and Bridgepoint, which has brought a fresh injection of capital, Fenergo is focused on growth and innovation. With 10 offices worldwide and clients including Santander and Bank of China, Fenergo looks to be in a very strong position. That being said, this is a market that is changing fast, and growing adoption of artificial intelligence, cloud computing and machine learning in particular will bring interesting opportunities and challenges for Fenergo in the years to come.
Steph
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2020
$84.3m
LATE VC
Jul 2019
$76.2m
GROWTH EQUITY VC
Total funding: $240.1m
Company benefits
- Flexible working
- Employee wellness program
- On-going training & career progression plans
- Employee recognition plan
- Sports & social activities
- Mentoring & Coaching
- Professional Development
- Give Back to the Community
- Employee Support Groups
Leadership
Marc Murphy
(Co-Founder & CEO)A software engineer with 20 years’ experience developing and delivering enterprise software for banks.
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