Principal Marketing Operations Specialist, Markforged
$112.5-150k
Office located in Waltham, MA
3D printing manufacturer
Be an early applicant
3D printing manufacturer
201-500 employees
Be an early applicant
$112.5-150k
Office located in Waltham, MA
201-500 employees
Company mission
To unlock the next 10x innovation in design and manufacturing.
Role
Who you are
- Proven experience in marketing operations or marketing automation (B2B preferred)
- A good understanding of digital marketing tools such as Google AdWords, Google Analytics, Drift, etc
- Strong organisational skills, detail-oriented, analytically curious and highly motivated to succeed in a fast-paced, deadline-driven environment
- Experience using marketing automation, preferably Marketo
- Experience using Salesforce CRM
- Ability to balance hands-on execution with process improvement and standardization
- Ability to work independently and collaboratively across teams
- Strong communication skills (written and verbal), with fluency in English
What the job involves
- As a Principle Marketing Operations Specialist, you will be part of our Demand Generation team, supporting the success of our B2B lead generation initiatives by ensuring marketing execution is scalable, consistent, and measurable
- This is a hands-on individual contributor role. You will execute day-to-day marketing operations while also owning the processes and standards that reduce manual work and enable automation over time
- Manage and support all Marketing campaign efforts in Marketo, including but not limited to:
- Creating and maintaining web forms
- Lead list uploads
- Campaign creation
- QA and troubleshoot tracking issues for the above
- Manage email operations, such as:
- Creating email templates / filling template with content
- Scheduling and sending emails
- Email performance reporting
- Own the definition, documentation, and enforcement of marketing operations processes, including:
- Campaign and program naming conventions
- Campaign type taxonomy
- List upload templates and required fields
- Data standards required for automation and reporting
- Support and maintain the B2B lead lifecycle in Marketo and Salesforce, ensuring:
- Accurate stage progression
- Consistent definitions
- Reliable funnel and conversion reporting
- Partner with regional marketing teams to drive alignment on shared definitions and templates
- Identify manual, repetitive workflows and work with Business Systems to design and enable scalable automation
- Manage Marketo system changes and coordinate with Business Systems
- Ensure system adherence and data quality across Marketo and Salesforce
- Build and maintain reports to track lead progression and campaign performance
- Own and deliver systems training for relevant users
- Track project progress, communicate risks or delays, and proactively flag areas for improvement
- Any other duties as reasonably required
Our take
Markforged develops and manufactures metal and carbon fibre 3D printers. There’s been a huge surge in 3D printing businesses as technology improves and demand grows, and so there’s plenty of competition for Markforged in the form of companies such as Desktop Metal, Formlabs and Stratasys.
3D printing has seen some strong growth in recent years, and that’s expected to continue as companies look to the technology to expand beyond the rapid prototyping for which it’s best known. Metal printing from the likes of Markforged and competitors including Desktop Metal are seen as an important step, offering far more durability than plastic deposits.
The business has strong clients, including Disney, NASA, Rolls-Royce, and the US Air Force. And in 2023, it launched the FX10, its first industrial 3D printer capable of printing both metal and advanced composites. Alongside this, the company is set for new growth, having recently been acquired by Nano Dimension. This merger will strengthen their position in the 3D printing market, combining expertise in composite and metal solutions with Nano Dimension's digital manufacturing innovations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Mar 2019
$82m
SERIES D
Nov 2017
$30m
SERIES C
Total funding: $137.9m
Company benefits
- Medical, Dental, Vision, Life & Disability Insurance starting day one
- 401(k) program with Employer matching contributions, financial wellness platform along with educational seminars
- Equity, Restricted Stock Units (RSU) offered to all eligible employees
- Six weeks paid spousal leave, with 12 weeks paid for the individual that gave birth
- Accountability is part of our culture. We trust and encourage you to take what you need to be your best self
- Access our fleet of 3D printers and print anything from toys to car restoration parts
- Virtual health & wellness classes for employees and families, free HQ gym along with a subsidized gym membership program, company-wide cooking and fitness challenges
- 24-hour assistance for employees and their families to help with any issue affecting overall health, well-being and life management
- Employees and family members receive discounts on home and auto insurance as well as pet insurance for your family members
Company HQ
The Highlands, Waltham, MA
Leadership
Shai Terem
(President & CEO)Formerly co-founded Camera51. They have an extensive history in finance and corporate operations. Prior to joining Markforged as COO, they were the President of Kornit Digital. They have been serving as the President & CEO at Markforged since October 2020.
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