Director of Brand Operations & Production, WHOOP
$155-195k
Offers equity
Wearable health and fitness devices
Posted today
Wearable health and fitness devices
1001+ employees
Posted today
$155-195k
Offers equity
1001+ employees
Company mission
To unlock human performance and Healthspan.
Role
Who you are
- 10+ years of experience in creative operations, marketing operations, production operations, agency operations, or related operational leadership roles within high-growth, multi-channel organizations
- Demonstrated experience building and scaling operational systems that support creative, brand, or marketing organizations
- Proven success leading resource planning, prioritization, and cross-functional execution across complex initiatives and stakeholder groups
- Experience establishing governance frameworks, operational rigor, and scalable workflows within matrixed organizations
- Strong understanding of integrated production workflows across campaigns, content, photo/video, digital, and global brand initiatives
- Experience overseeing multi-channel creative production across internal teams, external agencies, production partners, and freelance networks
- Strong operational judgment with the ability to navigate ambiguity, manage competing priorities, and drive execution at scale
- Experience implementing workflow automation, tooling enhancements, and AI-enabled operational improvements
- Proficiency with project management platforms, workflow systems, and digital asset management tools
- Exceptional communication, organizational, and cross-functional collaboration skills
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
What the job involves
- WHOOP is hiring a Director of Brand Operations & Production to define and scale the operating systems that power the Brand and Creative organization globally
- This leader will own the end-to-end Brand and Creative operating model across governance, resource planning, production strategy, tooling, and global delivery infrastructure
- Partnering closely with Brand, Creative, and Marketing leadership, the Director will drive operational clarity, scalable workflows, and cross-functional alignment that enable high-quality creative execution at scale while building production into a world-class organizational capability
- Architect and evolve the end-to-end Brand and Creative operating model across intake, prioritization, production, and delivery
- Establish governance frameworks, operational standards, and planning processes that enable scalable execution across Brand and Marketing
- Serve as a strategic partner to leadership on organizational design, operational scalability, production strategy, and creative resourcing models
- Lead resource, capacity, and budget planning aligned to quarterly and annual go-to-market priorities
- Drive prioritization, scope management, and operational tradeoff decisions to protect execution quality, team focus, and organizational efficiency
- Develop scalable resourcing strategies across internal teams, agencies, production vendors, and freelance partners
- Build and scale Production as a strategic operational function supporting global creative execution across campaigns, content, photo/video, digital, and brand initiatives
- Own the strategy and evolution of the creative technology ecosystem, including project management systems, workflow automation, localization processes, and digital asset management infrastructure
- Oversee end-to-end creative production and delivery across channels, ensuring work is delivered on time, on brand, and aligned to global business needs
- Establish KPIs and reporting frameworks that improve visibility into operational performance, delivery effectiveness, team utilization, and production efficiency
- Lead continuous improvement initiatives across workflows, tooling, automation, and AI-enabled operational processes
- Build and lead high-performing Brand Operations and Production teams, fostering a culture of clarity, accountability, collaboration, and operational excellence
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Mar 2026
$575m
SERIES G
Aug 2021
$200m
SERIES F
Total funding: $979.8m
Company benefits
- Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
- Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- Get Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP.
- WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
- Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
- Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
- It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
- Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.
Company HQ
West Fens, Boston, MA
Leadership
Will Ahmed
(Founder & CEO)After graduating from Harvard with a Bachelor of Arts in Government and Economics, Will went on to hold Summer Analyst roles at Allen & Company and Lindsay Goldberg before founding WHOOP in 2012.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 116 more jobs at WHOOP