B2B Marketing Manager, Unbiased
More information about location
2-3 days a week in office (Saffron Hill, London)
A digital platform matching consumers to financial advisers
Open for applications
A digital platform matching consumers to financial advisers
21-100 employees
Open for applications
More information about location
2-3 days a week in office (Saffron Hill, London)
21-100 employees
Company mission
Empowering everyone to make confident financial decisions
Role
Who you are
- Practical project management skills, organised and flexible
- Proven performance in achieving against tight deadlines
- Self-motivated, confident, innovative and creative with a can-do attitude
- Excellent team player with the confidence to take the lead, drive change and take ownership of projects
- Excellent copywriting skills and attention to detail are essential
- Practical understanding of new marketing technologies and AI tools and how to deploy them
- Proven negotiation skills to achieve cost savings and timescales
- Proficiency with Hubspot
What the job involves
- This role leads B2B demand generation across the UK and US, driving growth through a mix of paid and organic channels, conversion rate optimisation, and strategic outbound campaigns including ABM
- Responsible for end-to-end campaign execution, performance reporting, and budget management, the role partners closely with sales and senior leadership to align marketing efforts with business goals, using data-driven insights to maximise lead quality, pipeline acceleration, and revenue impact
- Develop and execute demand generation strategies tailored to UK and US markets
- Optimise and scale performance across PPC, LinkedIn, Paid Social, Organic, and other key channels
- Identify new growth opportunities and implement data-driven initiatives to drive qualified leads and revenue
- Lead B2B CRO efforts across key landing pages (including pricing), running A/B tests and making iterative improvements to maximise conversion rates
- Define and refine high-priority audience segments and target account lists to guide outbound efforts
- Plan and execute strategic outbound campaigns, including multi-touch Account-Based Marketing (ABM) programs, to engage key decision-makers and accelerate pipeline
- Develop personalised messaging, sales enablement materials, and tailored content that supports every stage of the buyer journey
- Work closely with sales to ensure alignment on account priorities, outreach strategies, and revenue goals
- Track KPIs across all channels, ensuring alignment with commercial goals and team accountability
- Measure and communicate ROI of key campaigns, with regular reporting to senior leadership to inform performance, planning and prioritisation
- Use data to influence budget decisions, channel strategy, and cross-functional alignment
- Work closely with sales, marketing, product, and CRO functions to ensure an aligned go-to-market approach
- Partner with the B2B marketing lead to present strategies, performance, and plans that tie B2B marketing to broader business objectives
- Foster a collaborative, goal-driven culture within the marketing team to drive consistency, accountability, and shared success
Salary benchmarks
Our take
When it comes to life's big decisions, finding the right advice can make all the difference. Unbiased aims to connect people with professionals that are objective when offering advice.
Unbiased lists nearly 30,000 IFAs, financial advisers, mortgage advisers and accountants, and between them, Unbiased’s advisers manage over £20B of assets. All the experts listed with the company are regulated by the relevant official bodies, appropriately qualified and independent of product providers. Consumers searching on Unbiased can refine their search by area of expertise, gender, payment options, advice areas, level of wealth, qualifications, accreditations and more. Alternatively, they can be matched automatically with the best local adviser, usually within 48 hours.
The company received series A funding at a time of rapid growth. Unbiased is becoming a prominent solution for advertisers to grow their businesses. VC funding in 2022 supported the growth of Unbiased's team, its financial advice marketplace, and international presence.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Dec 2022
$5m
GROWTH EQUITY VC
Jan 2020
$7.3m
SERIES A
Total funding: $12.3m
Company benefits
- Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here
- Flexible working: we’ll work with you to find the balance of office-based work and remote working
- Cycle to work scheme
- Season ticket loan
- Life insurance
- Brilliant Pension Contributions: We go above and beyond when it comes to helping you to save for your future
- Investment in your Development: Alongside in-house training, you’ll be allocated £1,000 a year to invest in your career development
- Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit from fully paid subscription to Calm, our favourite Wellbeing App
- Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon
- Flexible working: we’ll work with you to find the balance of office-based work and remote working
Company values
- Be relentless about progress
- Enjoy the journey
- Share and seek input
- Own it and get it done
Company HQ
Farringdon, London, UK
Leadership
Karen Barrett
(CEO)Previously Member of the Retail Market Advisory Board and Member of the Communication Council at Standard Life. Outside of Unbiased, sits on the Advisory Board of Money Marketing and is part of the Mentor2mentee network.
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