Director of MarTech, Rula
Matching people with therapists
Job no longer available
Matching people with therapists
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To make mental healthcare work for everyone.
Role
Who you are
- 8+ years of experience in marketing operations, with a successful track record of driving results
- Strong leadership and team management skills, with at least 2+ years of people management experience
- In-depth knowledge of marketing automation tools, CRM systems, and other relevant technologies
- Deep proficiency with SQL and Looker or other relevant BI/data visualization tools
- Experience setting up marketing attribution systems
- Strong analytical skills and problem-solving abilities
Desirable
- Experience at an early-stage company
- Familiarity with both B2B and B2C marketing tactics and tooling
- Strong communication skills that can bridge the gap between technical and non-technical parties to find the right solution
What the job involves
- We’re looking for a MarTech Director to join our growing marketing team at Rula
- As the director of our MarTech function, you'll be responsible for shaping and executing our marketing strategy by implementing martech solutions, optimizing operational processes, and leveraging data-driven insights
- You'll be at the heart of our marketing team, using the latest tools and ideas to help our brand grow and reach more people seeking to improve their mental health
- This is a player/coach role, responsible for building a strategy and executing against it
- We're all about working together, learning new things, and making a real difference
Our take
More than half of adults in the US will be diagnosed with a mental illness during their lifetime, and yet inaccessibility of treatment remains a huge problem. That’s what Rula aims to solve, with its platform that matches users to therapists that are covered by their insurance.
The company, formerly known as Path, is partnered with a number of major health insurers, including UnitedHealthcare and Anthem, making it an accessible service for millions of Americans. It allows users to browse therapists almost instantly, with just a short questionnaire to fill in before their matches are shown.
Though the market for tech services offering mental health provision is an overstuffed one, with giants like BetterHelp as well as newer competitors, Rula's partnerships with insurers set it apart. The business has been steadily growing, and significantly bolstered its executive team in 2023. Its recent rebrand was designed to emphasise its vision to improve not only access to mental health care, but also clinical outcomes.
Freddie
Company Specialist at Welcome to the Jungle
Insights
73% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$88m
SERIES B
Apr 2021
$17.5m
SERIES A
Total funding: $110.9m
Company benefits
- The ability to work remotely from any location in the US
- Pay and benefits that aren’t geo-locked
- Two company-wide shut-down weeks a year for self-care
- Access to 401(k) personal retirement plan
- Paid parental leave to support you and your family
- Medical, dental, and vision employer insurance plans
- Employee Assistance Programs (EAP) through our insurance
- The equipment you need for your home office
Company HQ
Los Angeles, CA
Leadership
Josh Bruno
(Co-Founder & CEO)Formerly the founder and CEO of Hometeam, they have also worked as a Software Engineer at both Yahoo! and Silicon Laboratories, a Venture Investor at Bain Capital Ventures, and an Associate Consultant at Bain & Company.
Gabe Diop
(Co-Founder)Previously a Sales Solution Specialist at Linkedin, before becoming Head of Sales at FEAT Socks. They have also worked in Business Development at Catalant Technologies and in Partnerships at Spruce Health.
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