Paid Search Marketing Manager, Amazon

• A successful candidate will be highly analytical, resourceful, customer-focused, team oriented, a great communicator, and will have an ability to work independently under time constraints to meet deadlines
• You will have a proven track record taking on end-to-end ownership and successfully delivering results in a fast-paced and dynamic business environment
• This role will be that of a builder (leading expansion into international markets) and refine (enhancing performance across Spanish and English language campaigns, including MX, & CA)
• The Paid Search Manager should be comfortable in both an ambiguous, self-sufficient role, as well as one of team support and interaction
• Ownership of work is extremely important, and candidates should have a proven record of overseeing projects to their completion
• The ideal candidate is motivated with strong time management and project management skills, and is technical and analytical
• This opportunity requires excellent troubleshooting, problem-solving, and communication skills
• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Desirable

• The Amazon Business Marketing team is seeking an experienced Paid Search Marketing Manager to join our global Paid Search team
• As a Paid Search Marketing Manager for Amazon Business, you will create world class marketing strategies to support our mission to grow Amazon Business globally
• You will define, plan, execute, and measure Paid Search (SEM) campaigns that drive customer growth
• You will partner with our international marketing teams to support launches of promotions and services
• The impact of this role is significant and broad, accounting for a large percentage of our KPIs
• At the core of the position is thinking big about new opportunities, high attention to detail and delivering high quality results on time
• Paid Search Manager Duties & Responsibilities will include:
• Lead execution and consistent performance of the Paid Search strategy across AB multi-market, multi-goal campaigns
• Build & refine English, Spanish, and other non-English language campaigns
• Derive insights from data, synthesize, and implement tactical improvements to campaign performance
• Challenge current setup/approach, identifying new opportunities for architecture, ad types, bidding, copy, and landing experience. Implement tests to prove enhancement through new approaches
• Act as liaison to external and internal partners and effectively collaborate with them to support successful launches
• Write effectively to report on progress against goals and progress/outcomes of tests
• Effectively prioritize workload, ensuring consistent progress on implementing and executing tests, achieving goals, and completing deliverables
• A day in the life:
• Starting your day, you’ll analyze granular performance detail to identify microtrends and optimize against them to ensure weekly goals are met; hitting goals while ensuring pacing is on track
• You then write about the week’s performance and provide data-led information supporting trend shifts
• Diving into partner campaigns, you send a performance update to internal partners and lead a live Q&A so they feel confident presenting to their leadership
• Upon leading a vendor call you will identify a testing opportunity and will construct a test proposal
• In getting alignment, you will implement the test and create a document for tracking progress