Growth Marketing Manager, Middesk
2 days a week in office
Business credit check and verification services
Be an early applicant
Business credit check and verification services
21-100 employees
Be an early applicant
2 days a week in office
21-100 employees
Company mission
To accelerate the economy by scaling trust between businesses.
Role
Who you are
- 4+ years of experience in growth, demand generation, or performance marketing, preferably in B2B SaaS or fintech
- Deep expertise in paid media (Google, LinkedIn, programmatic display, retargeting), SEO, and conversion rate optimization (CRO)
- Strong analytical skills and experience with Google Analytics, Looker, Tableau, or similar BI tools
- Hands-on experience with A/B testing, marketing automation platforms (HubSpot, Marketo), and lead nurturing strategies
- Understanding of ABM (Account-Based Marketing) strategies and how to align with sales to increase conversions and drive revenue
- Ability to move fast, test often, and iterate based on data insights
- Strong communication and project management skills, with a track record of working cross-functionally
- Bonus: Experience in fintech, compliance, or business identity verification industries
What the job involves
- As the Growth Marketing Manager, you will be responsible for developing and executing data-driven marketing strategies that drive customer acquisition, engagement, and revenue growth
- You’ll work closely with Sales, Product, and Revenue Operations teams to optimize marketing campaigns, experiment with new channels, and refine our go-to-market strategy
- Your work will directly contribute to Middesk’s continued growth and market leadership
- Own and optimize performance marketing channels (Google Ads, LinkedIn, display, chat) to drive high-quality leads and conversions
- Develop and implement SEO strategies to increase organic visibility and inbound traffic
- Execute A/B tests and conversion rate optimization (CRO) strategies to improve the efficiency of the marketing funnel
- Scale account-based marketing (ABM) efforts, working closely with sales to target and convert high-value accounts
- Build and manage marketing automation workflows in Hubspot to nurture leads and improve conversion rates throughout the sales funnel
- Develop and measure multi-channel demand generation campaigns, including paid media, content marketing, and email marketing
- Collaborate with the Product Marketing and Content team to develop engaging content and messaging that resonates with our target audience
- Analyze marketing performance data and key growth metrics, providing insights and recommendations to optimize campaigns
- Experiment with new growth channels and creative marketing ideas, testing and iterating to identify scalable opportunities
- Work closely with Revenue Operations to enhance marketing attribution, pipeline velocity, and reporting to measure success of programs
Our take
Middesk helps businesses screen, verify, and run risk and compliance checks on customers and other businesses. The founders developed the business after experiencing first-hand the often laborious process of manual identity verification, a process which has proven a pain point for many businesses historically.
This hands-on experience helped land Middesk seeding from heavyweight investors Sequoia and Accel. The company's focus is on businesses with stringent regulatory risk requirements, with a special focus on businesses involved in financial aspects like credit and payroll. Middesk’s focus on this sector opens them up to a growing, lucrative market as more businesses than ever are demanding services comparable to retail banking, credit unions and community banks.
Testament to the value of their offering is Middesk’s recent partnership with challenger bank tech platform Agora Services. The challenger bank sector is taking off fast too, and if Middesk can establish a strong reputation for servicing this burgeoning industry, they stand to win big.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$57m
SERIES B
Mar 2021
$16m
SERIES A
Total funding: $77.2m
Company benefits
- Healthcare: We take care of you premiums for medical, dental, and vision
- Unlimited PTO: We have an unlimited PTO policy and encourage you actually to use it
- Ownership: We offer a stake in the company to every full-time employee through stock options
- 401(k): We make it easy to save money for retirement
- Parental leave: We offer three months of paid parental leave to any parent
- Hybrid work: We have offices in San Francisco and New York and also offer the ability to work remotely
- Catered lunches: We offer catered lunches on days that you're in the San Francisco or New York office
Company HQ
Financial District, San Francisco, CA
Leadership
Kyle Mack
(Co-Founder & CEO)Previously worked at AnyPerk as an Account Executive and Sales Team Lead, and at Checkr as a Sales Lead, Director of Strategic Sales, and Director of Solutions. They have served as a Scout at Sequoia Capital since 2020.
Kurt Ruppel
(Co-Founder)They studied Cognitive Science at Berkeley before working as a Software Engineer at multiple companies, including Zendesk.
Salary benchmarks
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