eCommerce software simplifies complex processes and helps companies effectively manage their inventory, calculate taxes and perform other business-related functions. While companies like Shopify have addressed the needs of smaller retailers, commercetools has built its business around catering to enterprises' specific needs and large investment budgets.
The company provides APIs that can be used to build customised payment, check-out, social commerce, marketplace and other services. It powers billions of sales annually for its customers, which have included Audi, AT&T, Danone, Tiffany & Co., and John Lewis.
In 2021, commercetools acquired the frontend platform, Frontastic, to build a broader portfolio of commerce technology services. In 2023, commercetools scaled the availability of its tools in mainland China, marking the first cloud-native commerce solution to ever expand into the country, a significant expansion, seeing as the nation is the largest single eCommerce market worldwide. Though it now faces more competition in the form of Shopify and other growing competitors - as well as the threats of international tariffs, commercetools continues to innovate in the headless commerce space.
Freddie
Company Specialist at Welcome to the Jungle
