SEO Manager, Postman
$161.5-180k
+ Equity
5 days a week in office
Collaboration platform for API development
Be an early applicant
Collaboration platform for API development
1001+ employees
Be an early applicant
$161.5-180k
+ Equity
5 days a week in office
1001+ employees
Company mission
To simplify each step of building an API and streamline collaboration to help create better APIs—faster.
Role
Who you are
- We're looking for someone who thinks in terms of revenue, not rankings — and knows how to turn search visibility into a measurable growth lever across the full funnel
- 6–10+ years in SEO, organic growth, or content marketing in B2B SaaS
- Proven track record of connecting organic search to pipeline and revenue — not just traffic metrics
- Experience with both PLG and SLG go-to-market models
- Familiarity with AEO, AI search surfaces, and the evolving role of LLMs in buyer discovery
- Strong background in technical SEO and working cross-functionally with engineering and content teams
- Thinks in terms of pipeline, accounts, and revenue — not just rankings or sessions
- Deep understanding of search intent mapping across the full B2B funnel
- Comfortable operating across strategy and hands-on execution
- Data-driven, with a clear view of what drives performance and how to measure it accurately
- Able to simplify complexity, prioritize ruthlessly, and execute with focus
What the job involves
- Postman is looking for an SEO Manager to drive pipeline growth and revenue impact through organic search and answer engine optimization
- This role sits within Revenue Marketing and is focused on turning search intent into business outcomes — connecting organic discovery to both product-led and sales-led growth motions
- You'll own how Postman gets found across traditional search and emerging AI-powered answer engines, ensuring organic presence translates into qualified traffic, product signups, and enterprise pipeline
- SEO/AEO Strategy & Revenue-Focused Execution:
- Develop and execute an SEO and Answer Engine Optimization (AEO) strategy aligned to PLG and SLG revenue goals
- Prioritize keyword and topic coverage based on buyer intent, pipeline potential, and product activation signals — not just search volume
- Ensure organic search strategy is tightly connected to global GTM priorities and campaign themes
- Stay ahead of the evolving search landscape, including AI-generated answers, LLM-based discovery, and zero-click search behavior
- Integrated Campaign & Content Orchestration:
- Collaborate with content, product marketing, and demand generation teams to execute multi-channel programs that amplify organic reach, including:
- SEO-driven content and landing pages
- Technical documentation and developer-focused search assets
- AEO-optimized content structured for AI answer surfaces
- Always-on content programs tied to product and campaign priorities
- Ensure organic content supports the full funnel — from first discovery to deal acceleration
- PLG & SLG Pipeline Contribution:
- Own the connection between organic traffic and revenue outcomes:
- Map high-intent search journeys to product signup and activation flows
- Identify and close gaps between organic acquisition and enterprise pipeline contribution
- Surface organic engagement signals to sales and SDR teams for account prioritization
- Act as a strategic partner to both growth and sales — not just a traffic driver
- Technical SEO & Site Health:
- Own technical SEO execution across Postman's web properties, including:
- Site architecture, crawlability, and indexation
- Core Web Vitals and page experience optimization
- Structured data and schema markup for enhanced and AI-driven search surfaces
- Partner with engineering and web teams to prioritize and ship technical improvements that protect and grow organic performance
- Audience & Market Intelligence:
- Deeply understand Postman's key audiences — developers, product teams, and enterprise buyers — and how each searches for solutions
- Provide ongoing insight to global teams on search trends, evolving SERP behavior, AI answer surface dynamics, and competitive positioning
- Ensure Postman's organic presence resonates across the full buyer spectrum, from individual developers to enterprise decision-makers
- Performance & Revenue Accountability:
- Own KPIs tied to organic pipeline contribution, PLG signups, and SLG-influenced revenue — not just sessions or rankings
- Track and report on the full organic funnel: discovery → engagement → conversion → revenue impact
- Partner with Marketing Analytics to model organic attribution and continuously improve measurement
- Maintain clear visibility into how SEO/AEO contributes to Postman's revenue goals
- What Success Looks Like:
- Consistent growth in organic-sourced and organic-influenced pipeline across PLG and SLG motions
- Strong connection between search strategy and revenue outcomes, with clear attribution
- High-performing content and technical programs that drive qualified discovery, activation, and deal engagement
- Postman showing up prominently across traditional search and AI-powered answer surfaces for high-intent queries
- Scalable, repeatable SEO/AEO plays that compound over time and support global GTM priorities
Our take
Postman is a SaaS collaboration platform designed to streamline API development teams. APIs serve as the backbone for communication and data sharing across numerous applications, playing a pivotal role in today's device-centric landscape. The platform offers tools for testing, version control, and documentation, ensuring the efficient production of APIs.
Initially founded in Bangalore, Postman has since relocated its headquarters to San Francisco. With a prestigious clientele including X, Shopify, and Intuit, the platform boasts over 15M developers worldwide. Postman actively engages with the API developer community through various initiatives, such as hosting hackathons with enticing cash prizes.
The growing reliance on APIs to fuel digital transformation, compounded by the widespread shift to remote work and digitalization, underscores their critical importance. Moreover, the sensitive nature of APIs, given the data they transmit and the potential security risks, accentuates the need for robust development practices. Hence, Postman has thrived as companies seek to develop secure APIs efficiently to meet evolving demands.
Steph
Company Specialist at Welcome to the Jungle
Insights
51% employee growth in 12 months
Company
Company benefits
- Health care: Based on where you're located and the plans available there, you can have up to 100% of your and your family's premium costs covered by Postman, or receive a generous monthly allowance to supplement existing medical coverage
- Unlimited PTO: All full-time Postman employees have unlimited paid time off (PTO). We strongly encourage everyone to exercise this benefit to ensure that personal and work lives remain well-balanced, healthy, and fully charged. Your body, mind, spirit, and loved ones will appreciate it!
- Supporting healthy meals: We want to ensure you eat healthy each day. It's why we provide a taxable monthly stipend so that you can be nourished throughout the week
- Play well, be well: We're serious about your wellness. Whether it's a boxing club membership, hula classes, or a longboard, we're here to cheer you on to get out and get moving. We'll reimburse you for activities and items that bring you joy through our wellness and fitness program
- A room with a view: We want you set up for success! To help make your home office comfortable, we'll provide a one-time reimbursement for your office set-up and headphones. Internet and phone costs are also reimbursable on a monthly basis
- Career development: We support your career development by providing access to unlimited courses on Udemy and a book allowance. Enhance and uplevel your skills, and even learn something completely new!
Company HQ
Financial District, San Francisco, CA
Leadership
Abhinav Asthana
(Founder & CEO)They began their career as CTO of BITS360, which they co-founded in 2007, before co-founding Grayscale Design and TeliportMe. They used this entrepreneurial experience to co-found Postman in October 2014, aiming to simplify API development.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 42 more jobs at Postman