Demand Generation Marketer, Vendelux
$80-170k
OTE
OTE includes base and bonus. Also offers equity
Office located in New York City, NY
AI-powered B2B event intelligence
Be an early applicant
AI-powered B2B event intelligence
21-100 employees
Be an early applicant
$80-170k
OTE
OTE includes base and bonus. Also offers equity
Office located in New York City, NY
21-100 employees
Company mission
To help companies discover the best events.
Role
Who you are
- We’re looking for someone who can think strategically and execute fast while also using our own data on 250,000+ B2B events to position Vendelux as a thought leader and drive pipeline
- 3-5 years of experience as a successful growth marketer at a B2B SaaS seed or series A startup with a sales led growth motion; plg experience is useful as well but must have SLG experience with products with at least $20K ACV
- You have a data-driven mindset and experience running A/B tests and interpreting results
- You have strong copywriting skills and understand how messaging impacts virality and conversion
- You're comfortable with basic design skills and can create visually appealing assets without always needing a designer
- You thrive in a fast-paced, high-trust startup environment
- You've been an early-stage employee at a startup and understand how to prioritize for maximum impact
- Fluent in using Hubspot as a CRM / reporting tool
- You’re scrappy, decisive, and ready to pivot based on real-time feedback
- Experienced with AI tools and have the mind set to always test and integrate new tools
What the job involves
- We’re looking for a creative, scrappy, and technically skilled Demand Generation Marketer to scale demand generation, outbound automation, and top-of-funnel experimentation
- You’ll own outbound - by leveraging Vendelux’s data and running campaigns that consistently drive qualified leads
- Beyond outbound, you’ll get creative with brand-led growth, paid and organic initiatives, and anything scrappy that captures attention
- Around half of the focus of this role will be on putting together + optimizing our outbound engine that combines Vendelux’s leading event data, intent data, and constantly refined / tested messaging
- Outbound Ownership - manage and help architect full-funnel outbound system - from lead sourcing and enrichment to sequencing and analytics
- Own existing outbound tools and suggest/test new tools
- Build hyper-personalized outbound workflows using event attendee data, intent data, ICP filters, and dynamic segmentation
- Identify what messaging and triggers drive demos and meetings
- Continuously A/B test subject lines, CTAs, timing, personas, and content
- Report on outbound performance (demos booked, conversion rates, show rates, pipeline influenced)
- Pull and analyze data to uncover trends across event performance, outbound conversion, and buyer intent
- Beyond outbound, the other portion of this role will include growth marketing / demand gen
- Launch and track creative GTM campaigns to validate new ICPs, messages, and channels
- Create high-converting landing pages and interactive tools or demos
- Build viral tools or shareable components that drive organic acquisition through word-of-mouth
- Leverage LinkedIn organic & paid to grow brand and eventually inbound interest in Vendelux
- Continuously research new tools, platforms, and frameworks for growth
- Help use our website as a performance channel, optimizing for conversion, experimenting with messaging, creating campaigns, and scaling what works
Our take
Event marketing enables companies to engage with potential buyers and showcase their offerings in real-time - providing an ideal platform to communicate ideas, thoughts, and brand identity. Vendelux offers a platform that empowers event marketers and CMOs to analyse customer and competitor behaviour, and in turn choose the best conferences to attend.
The company leverages AI to deliver insights on attendees and sponsors of over 160,000 global conferences, helping customers decide which events they should attend and sponsor for the largest return. It also allows collaboration with sales teams to book meetings with every possible lead, and ROI evaluation tools that prove the value of all event marketing activities.
Since founding, the company has amassed a growing customer base including the likes of Paypal and Calendly, and also raised several successful funding rounds. The most recent funding will allow Vendelux to broaden its reach, enhance product development, and further diversify its customer segments.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Nov 2023
$14m
SERIES A
Oct 2022
$1.6m
SEED
Total funding: $18m
Company benefits
- Regular Retreats: We regularly meet up in beautiful locations around the world to discuss all things Vendelux
- Recharge Weeks: The company shuts downs two times a year so everyone can recharge without work piling up
Company HQ
Midtown South, New York, NY
Leadership
Alex Reynolds
(Co-Founder & CEO)Previously spent over 6 years at Shutterstock, in Directorial, VP and Gm roles. Prior to that, they were a Director of Business Development at YP.
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