Lifecycle Marketing Manager, Yotpo
$115-145k
+ Equity in options
3 days a week in office
eCommerce marketing platform
Open for applications
eCommerce marketing platform
501-1000 employees
Open for applications
$115-145k
+ Equity in options
3 days a week in office
501-1000 employees
Company mission
Yotpo's mission is to provide brands with everything they need to create winning customer experiences, from discovery to purchase.
Role
Who you are
- 3+ years of experience in lifecycle marketing, growth marketing, customer marketing, or customer retention marketing in a SaaS B2B environment
- Proven track record of driving customer engagement, retention, and growth through marketing initiatives
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
- Passion for customer success and a deep understanding of SaaS business models
- Strong project management skills and the ability to manage multiple priorities in a fast-paced environment
What the job involves
- We are seeking a dynamic and strategic Lifecycle Marketing Manager to join our Product Marketing team
- In this role, you will be responsible for driving customer engagement, retention, and growth by developing and executing comprehensive lifecycle marketing strategies
- You will work closely with cross-functional teams, such as Product and Marketing, to digitalize customer service touchpoints and transform our product into a more self-service solution
- This digitalization will empower customers to become more self-sufficient, enhance their overall experience, and create more valuable touchpoints throughout their lifecycle
- By improving these touchpoints, you will help increase customer retention and drive advocacy for our customers
- This role covers a diverse range of domains including lifecycle marketing strategy, customer enablement, engagement and retention campaigns, growth marketing, customer advocacy, and data-driven insights
- Develop and implement a lifecycle marketing strategy to enhance customer engagement, retention, and loyalty
- Map the customer journey and create targeted marketing campaigns for each stage
- Design and deliver customer enablement programs, including onboarding and training
- Develop self-service resources like knowledge bases and tutorials
- Execute multi-channel marketing campaigns to drive engagement and retention
- Implement loyalty and rewards programs to incentivize retention
- Identify and execute upsell and cross-sell opportunities
- Develop targeted marketing campaigns to increase customer lifetime value
- Foster relationships with key customer stakeholders to drive advocacy and referrals
- Develop and manage customer advocacy programs, including events and user groups
- Utilize customer data and analytics to identify trends and areas for improvement
- Develop and maintain dashboards and reports to track marketing effectiveness
Our take
The retail sector is continuing its decisive pivot towards eCommerce, creating a vast and growing market for innovative eCommerce tools and software. Yotpo is a SaaS-based eCommerce marketing startup offering integrated data-driven loyalty, SMS marketing, and review solutions, amongst others, on a single platform.
The company has already secured strategic partnerships with major eCommerce platforms including Shopify, Salesforce, and Adobe. In a sector where the breadth of reach is key, it is wise to deepen existing partnerships and continue with new acquisitions - both of which appear to have remained a priority for Yotpo alongside the launch of its eCommerce Retention Marketing Platform in 2023.
Its focus on a single platform and integrated experience is likely to be a success, as the spate of new eCommerce tools is creating a real need for streamlined and optimized management as the sector develops. If Yotpo can become the one-stop shop of choice for vendors of all sizes, it stands to capitalize well on the growing eCommerce sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-2% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Sep 2021
$30m
LATE VC
Mar 2021
$230m
SERIES F
Total funding: $435.1m
Company benefits
- Private healthcare, dental and optical included
- Pension contribution
- Voluntary death in service policy
- Cycle to work scheme
- Generous PTO, volunteer days, holidays and flex days
- Individualized career development, rewards and recognition
- Wellness and philanthropic programming and events
- Hybrid work model
Company values
- Glow Up
- Make the World Better
- Flex
- Bring Your Whole Self
- Casual Everyday
- Passionate
Company HQ
Hudson Square, New York, NY
Articles
Leadership
Tomer Tagrin
(CEO)Served for 2 years in the Israeli Defense Force, then founded Ikick and worked as a Chip Design Developer for Intel. Started working as a Contributor for The Next Web in 2010, and co-founded Yotpo in November 2010.
Omri Cohen
(COO)Served in the Israel Defence Forces for 2 years and then went on to become a student at the ASIC Team at Essence Security. Left after 1 year to co-found Yotpo.
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